The CEO of Apple, Tim Cook, makes gestures while he poses on the red carpet for the screening of the mini-series “Notice of non-responsibility”, at the 81st Venice Film Festival, in Venice, Italy , August 29, 2024.
Louisa Gouliamaki | Reuters
Apple Tuesday published a new application to create invitations and send them to contacts. The application is called Invitation to apple.
Users can create events, such as birthdays, diplomas and rack celebrations, and manage RSVP and guest lists via the application. Apple Invite is also available on the web.
Although users will not need an iPhone for RSVP to events, they will need an iCloud + subscription paid to send invitations.
The launch is the latest example of Apple’s services strategy, where the company introduces new paid subscriptions that are marketed on its place installed of 2.35 billion active devices. The Apple Services Division has become the company’s second company behind the iPhone, declaring $ 25 billion in the sales in the December quarter.
Services have also become a great source of profit from Apple, with a gross margin of 74%. Apple helps growth in Apple Help Apple’s overall margins are developing During the last quarters after years staying flat. Apple’s service activity also includes its research agreement with Google, Apple Pay payments and the device guarantees.
Apple’s invitation application.
Apple
With invites, Apple takes partial, a startup founded in 2020 which allows users to manufacture and send invitations of events. The partial part did not immediately respond to the request for CNBC comments, but it posted a joke on social networks About the Apple application being a copy.
An iCloud + subscription starts at $ 1 per month for 50 GB of storage, and it is included in the other Apple subscription bundles, up to a subscription of $ 38 per month which also includes the television service The company, Apple Music and access to games, fitness lessons and news.
Invites also includes Apple Intelligence, the continuation of company artificial intelligence software. Apple Intelligence can generate images for invitations and help write the invitation with the company’s writing tools. Apple Intelligence also has the opportunity to share a photo album or a reading list with the guest list of an event.
Although Apple does not affect individually for many of its iCloud +services, it now has a multitude of paid features intended to pass users from free storage. This subscription service offers a VPN style relay service for private navigation, personalized email areas for iCloud, storage of local security cameras and the possibility of generating burner emails.
Apple does not reveal the number of iCloud + subscribers it has. The company last week said that it had a billion subscribers, but this figure includes subscriptions to applications via the App Store in addition to its direct iCloud subscriptions.
