Meta says end of fact-checking hasn’t impacted ad spend

MT HANNACH
3 Min Read
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Meta says that her controversial decision ending her fact verification program had no impact on advertisers’ expenses. During its call to the fourth quarter of 2024, the Meta-CFO Susan Li assured investors that advertisers’ demand remains strong and that the company’s commitment to brand security remains unchanged, despite the new measures. Meanwhile, the CEO Mark Zuckerberg noted that the functionality of the community notes that replaced the verification of the facts is simply the “best” system, and it has credited X (formerly Twitter) with the original idea.

Li told investors that Meta had “seen no significant impact on our changes in content policy on advertisers’ spending”, but has not shared any detail. She also highlighted the tools fueled by AI as caregivers to maximize the value of their advertising expenses.

Meanwhile, Zuckerberg added more color around the reasons behind Meta facts verifying, announced earlier this monthwhich applies only to the United States. For now.

“I am not afraid to admit when someone does something better than us,” he said. “I think it’s sort of work to go and do the best job and implement the best system.”

The executive has also rejected the interpretation of people from the end of the verification of facts as signifying that Meta no longer cares to add context or to fight against disinformation.

“This is not true,” said Zuckerberg. “I actually think that the community’s notes system like what X has for some time is in fact more effective than what we were doing before, and I think our product will improve because of this.”

Certainly there was a lot hilarious And often obscene memes trains Zuckerberg’s decision to end the verification of the facts, most of which were focused on the executive itself.

It is not surprising that Meta ended the verification of the facts in the United States when Trump arrives in power, given the long-standing concerns of the Republicans that they were censored on social networks when verifications of facts have been applied to their displayed content.

Meta’s decision to directly scam the idea of ​​X as replacing the verification of facts, rather than inventing a new system that is its own, is also normal for the course. The company has a long history of copying ideas of his competition, as when he borrowed the concept of Snap stories. Zuckerberg years ago admitted This at the Congressional Antitrust Audiences when he admitted that Facebook had “certainly adapted” other features that the competitors had led. Nowadays, it is less shy to give credit to these ideas that Meta takes for herself.

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