A Mari-Femme duo presented its brand of tasteless supplements, Good Monk, in the last episode of Shark Tank India. Their complaint? Unlike competitors, their product is married transparently in food without changing its taste. To prove it, they challenged the “sharks” to a blind taste test. None could identify correctly which dish contained the supplement, leaving the founders smiling.
The good founders of Moine Amarpréet and Sahiba asked Rs 1 crore of 1.67% of equity. Their product, designed to be mixed with regular meals, intrigued the sharks. Targeting all age groups – from children to the elderly – they positioned it as an effortless means of meeting daily nutritional needs.
However, the Azhar Iqubal shark was skeptical about its effectiveness. While the founders assured that the supplement had no side effects, Iqubal wondered if by relying on him was different from taking traditional supplements.
On the other hand, the CEO of Sugar Cosmetics, Vineeta Singh, a mother herself, saw the potential. It was linked to the struggle to bring children to eat healthy, to share: “It is a very real problem, and it is a problem for each household.”
The founders revealed that they had collected more than Rs Funding Broken but burned RS 45 Lakh per month. The real shock? 85% of their expenses entered marketing, resulting in a total loss of RS 11 crosses. Although they planned to spend online sales to physical stores, the Sharks were not convinced.
Vineeta Singh highlighted their erroneous spending strategy and advised them to reduce marketing spending and bring a famous mother as a brand face.
It made a conditional offer: RS 50 Lakh for 1.25% equity + RS 50 Lakh debt to 1% interest for 3 years provided that they reduce marketing to 20% of sales, the drop in fixed costs and operate between -5% and -10% of Ebitda in three months.
The other sharks fell. Aman Gupta, citing several commercial problems, joked: “I don’t want to be the monk here who sells his Ferrari to invest in your business.”
After the deliberation, the founders counted – but Vineeta stood firm. In the end, they accepted its offer, sealing the agreement.
