There’s Now a Barbie-Themed G-Shock Watch, and We Want In

MT HANNACH
4 Min Read
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The film Barbie can feel like a distant memory at this stage, but the collaborations either way continue to come. The last one? There is an official Barbie brand G-Shock on the way.

Casio announced the watch as part of its 2025 range, and it is just as brilliant, daring and pink as you can imagine … even if it is not as hardcore as the Impala X Barbie Lightspeed Online skates.

It is based on the popular GMA-S110 watch, a smaller version of the industrial style GA-110 This was launched in 2010, and presents a watch face which overlaps a number of small components to create a three -dimensional design.

The image can contain the electronics and the digital watch of the body of the bracelet arm body

With kind permission from Casio

In the GMA-S110BE, as the Barbie edition will be known, each of these components has a slightly different pink shade, as well as variations with subtle theme. This includes a barbie logo at 3 o’clock and a heart pattern indicator on the insert dial at 9 am.

The logo appears again on the matching pink strap, while the back is engraved with the silhouette of the lateral profile of the Barbie brand.

The image can contain belt and mailbox accessories

With kind permission from Casio

The image can contain the machine to scratch the wheel wheel of Grenada Granada Tournette and electronics

With kind permission from Casio

Far from Barbie’s theme, you can expect all the features of an ordinary GMA-S110, which means that it is a mixed digital and analog watch, with 29 time zones in 48 cities. It has a shock resistant structure, with a 200 -meter water resistance and the option for five daily alarms, a chronometer of 1/1000 seconds and an countdown timer, plus an automatic LED light .

He joined a trio of other pink g-shock watches launched this year-GMA-P2100PP, GMD-S5610PP and GMA-S140PP-and Casio is not the only one to bet on pink again in 2025. Oris a I just announced the Propilot x Miss Piggy EditionFor example, with her bright pink watch face that is inspired by everyone’s favorite Mupets Diva (as well as a Spyh hole on the back of cases revealing the character’s glamorous portrait), while Bremont also launched the Terra Nova 38 In a catchy pink bubblegum – limited to 250 pieces.

That this continuous inclination for pink is due to the Barbie effect, 18 months after the release of the film, it is difficult to do it – but it seems unlikely. However, Casio clearly hopes that the Barbie brand still has legs in Taletto. Danielle Thom, the curator of The Barbie Design Museum exhibition think that its intergenerational traction is timeless.

The image can contain an adult clothing coat jacket

With kind permission from Casio / Mattel

“One of the main reasons for Barbie’s appeal as a collaborator is the longevity of the brand, having been a dominant cultural presence since 1959,” she told Wired. “Dort or wrongly, Barbie is also associated with a well -defined set of hypotheses and values ​​- femininity, accessible glamor, empowerment and friendship. Any collaborating brand with Barbie can expect part of this magic to turn. »»

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