Shark Tank India Season 4 continues to present innovative locations, but not all entrepreneurs leave the panelists impressed. In the latest episode, Anupam Mittal challenged the founders of Trajectory, a brand of neck pillows, calling them for their lack of unique sales proposal (USP) and questionable brand comparisons.
The founders of the trajectory entered the reservoir looking for 1 crore of ₹ for a 2% participation in their business. Their confident argument, coupled with a turnover of 15 books of books, a solid distribution model and collaborations with the retail points of airport and Amazon, initially attracted the attention of Sharks.
However, Mittal underlined the lack of differentiation in their brand. When the launchers began to tell their brand story instead of responding to his concerns, he interrupted, asking: “Will this story ever end?” CEO Raghav then tried to lighten the moment with a joke, but Mittal is not impressed, pointing out: “Your repeated jokes do not arrive, my friend.”
Later, Namita Thapar questioned the brand’s USP, encouraging the founders to describe the fabric and the material of their cushion. This has still upset Mittal, who retaliated: “What absurdity do you say?” Why are you still fighting around the bush? He added: “Abhi Aap Kahi by Bhi Teer Maaro, Lagega Nahi.”
The situation intensified when the founders of the trajectory compared their mark to a popular energy drink, an affirmation that Mittal rejected as “absolutely baseless”. Despite the stormy exchange, the entrepreneurs finally concluded an agreement – proving that even a difficult cricket of Sharks does not always flow.
