You need a match to raise a cricket tournament and if it involves India and Pakistan, you can be assured of the eyeballs. The Champions 2025 trophy, currently underway, simply confirmed this. For these 25,000 people sitting at the Dubai International Cricket Stadium, it was worth the money. There was the usual drama when India beat its arc rivals by six counters, helped by the hundred of Virat Kohli.
The tournament is played in Pakistan and Dubai. In all, there are eight teams with 15 games. India will play all its matches in Dubai and a place in the semi-finals. Already, the match against Pakistan saw the Chuffed broadcaster – the streaming platform, Jio Hostar, in a statement, said that he had 60.2 -crushes, with the opening on Bowled by Mohammed Shami By recording 6.8 seen seen.
Like the Indian Premier League (IPL) obtains impressive viewers’ numbers, an Indian-Pakistani confrontation is another story. Although there are no official figures, it is gathered that a place of 10 seconds has known up to 50 Lakh rupees. Sandeep Goyal, president of replay, stresses that the timing for the champions trophy is good because it coincides with the end of the exercise. “Consequently, brands have budgets to spend before March 31, which leads to a lot of interest from advertisers,” he said. It is also well linked to brands that have campaigns planned with the start of summer. “We saw a lot of mountain mountains and thums during the match and Campa Cola is a sponsor.”
As is always the case in cricket, many depends on India which works well and according to Goyal, if that happens, “the interest and advertisers of the spectator will support”. For a diffuser, it is always a delicate situation in terms of the inventory for sale in advance. It is generally 85 to 90% as part of a package before the start of the tournament. “Customers have already engaged in inventories between matches or specific matches in India at different prices. Since India is doing well. The small amount of inventory (which is not yet sold) will automatically become rare and costly, ”he says. What remains is implemented for purchasing spots. “If India reaches the final, these few places will report a good bonus,” he adds.
The important thing is that the Champions Trophy is a format adapted to advertisers. “It is a short and clear tournament unlike IPL (works for about two months). This is a good opportunity for brands which like cricket and who spend here are planned well in advance, “explains Manish Porwal, MD, Alchemist Marketing Solutions.
Cricket is known to give you a captivity audience, making it a very convincing proposal. “IPL is a long and expensive tournament. There will always be opportunistic buyers and that augurs well for the broadcaster, ”he explains. The real challenge for the broadcaster is to arouse the interest of not in India matches, but if an India match with big tickets compensates for this, it can be useful.
