Amazon increases ad spending on X in major reversal: report

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Amazon has increased According to a report, its advertising expenses on X, which belongs to Elon Musk, more than a year after having withdrawn many of its platform advertisements.

Other companies like Apple have reduced some or all their expenses on the concerns of the increase in hatred speech after Elon Musk, a confidant by President Donald Trump and the head of the government’s Ministry of Efficiency, bought The platform in 2022.

Musk qualified as “freedom of absolute expression”.

Apple, who Cutting all its expenses on X in 2023, is now reassessed, like other brands, reported the Wall Street Journal.

Stuart Varney: American technological titans jumped on Trump train

Amazon Warehouse

The Amazon logo displayed outside the Amazon UK Services Ltd Warehouse on January 30, 2025 in Warrington, United Kingdom (Nathan Stirk / Getty Images) / Getty Images)

But some companies come back to the platform with purchases of advertisements even much lower than before Musk buys Twitter, what he renamed x, According to the newspaper.

The founder of Amazon Jeff Bezos and other CEOs of technology, such as Meta CEO Mark Zuckerberg, Apple Tim Cook chief and the CEO of Google Sundar Pichai, all attended the inauguration of Trump last week, And Amazon, Meta and Apple All Given the inauguration of Trump committee.

New advertising revenues could be crucial for X, which is still struggling after Musk bought it for $ 44 billion.

Elon Musk and Jeff Bezos at the inauguration

The founder of Amazon Jeff Bezos, the CEO of Google Sundar Pichai and the owner of X Elon Musk during the inauguration. (Saul Loeb-Pool / Getty Images / Getty Images)

“Our user growth stagnates, the income is not impressive and we were barely struck,” revealed Musk in a letter this month to the staff, reported the newspaper, adding that Musk denied having sent the E- Mail.

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Last summer, X filed a federal antitrust complaint against the Global Alliance for Responsible Media, the World Federation of Advertisers (WFA) and the members of the Garm CVS Health, Mars, Orsted and Unilever, alleging an illegal advertising boycott of the -shape.

Fox Business contacted Amazon to comment.

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