The association of entertainment software makes a new attempt to launch a game event. The new project is called Iicon, or the “Innovation Innovation Conference”. It is not as catchy as E3, and unfortunately for the medium game fan, it is probably not an event that they will care as much as E3.
On the positive side, most of the large companies in the games that would have hosted sprawling stands at Los Angeles Convention Center during the day have already signed this new business. Sony, Nintendo, Microsoft, Disney, EA, Epic Games, Ubisoft, Square Enix, Take Two Interactive, Amazon Games and Warner Bros. as participants.
However, the On social media, the promotion of the iicon is for “visionaries”, “changemakers” and “innovators”, so our best supposition is that this event will swing more towards the corporate side of the game where the people could use this language initially. If this is the case, this will not really replace the day of the E3 age, when the large and small studios would present their upcoming projects and abandon the brewing internet surprises. Instead, the inaugural event in April 2026 seems to focus more on moving the needle, brand alignments and synergy.
Since the decline and the possible of the ESA event In 2023, the consumer side of the game was mainly served by spishy events managed by Geoff Keighley: the and the . The two have already announced their 2025 dates.
This article originally appeared on Engadget on https://www.engadget.com/gaming/the-esa-wants-to-replace-e3-with-a-buch-buzzwords-191544789.html?src = RSSS
