The president of the UFC, Dana White, reacts to the manufacture of official Bud Light UFC beer after the beer giant faced an intense reaction following his partnership with the activist Trans Dylan Mulvaney on ” Hannity ”.
The comedian of the Super Bowl of Bud Light features the actor Shane Gillis, the rapper Post Malone and the big football, the great Peyton Manning, collected Brewer Rave online criticism, and a senior executive attributes this success to “put our fans first “.
“At the start of the development process of our Super Bowl announcement, we prioritize the main components of what makes Bud Light advertising,” said Bud Light Senior VP Marketing Todd Allen in Fox News Digital.
The announcement of Bud Light “Big Men on Cul-de-Sac” presented Gillis and Malone as a suburban owners who come to the rescue of a neighbor after having “accidentally organized a gearbox festival”. Together, with the help of Bud Light and Peyton Manning, the duo transforms the party into a raucous event that Gillis must tell his neighbors to settle for fear that he does not invoke the anger of the Hoa board.
Bud Light cans are visible in the Montreal, Canada store on June 16, 2023. (Jakub Porzycki / Nurphoto via Getty Images / Getty Images)
The announcement came seventh USA Today’s announcement counterWho had viewers of the Super Bowl assessing their favorite ads for the game. It was the most watched fourth announcement of the Super Bowl, Variety reported.
Allen attributes the resonance of the announcement with four -things viewers: “Put our fans first, offering the classic humor of Bud Ligh brand fansAnd, finally, center the place around one of our platforms that celebrates easy pleasure. “”
“We wanted consumers to be able to see each other, their friends or their neighbors instead of this year,” said Allen.
The announcement won The beer manufacturer Praise of the Observer Industry and publisher of the daily editor of Business Beer Harry Schuhmacher, who told Fox News Digital that Bud Light “did all the right things” in the BMOC announcement.
Dana White of the UFC says that Bud Light Partnership was not “determined by money ”
The former quarter of football Terry Bradshaw (L) speaks with the owner, president and chief executive officer of the Eagles of Philadelphia, Jeffrey Lurie as a quarter of the Eagles of Philadelphia, Jalen Hurts and the head coach of the Eagles from Philadelphia, Nick Sirianni Watch, after defeating the K (Timothy A. Clary / AFP via Getty Images / Getty Images)
“Bud Light has always been associated with a working class in blue collar. You know, relaxation, barbecue, these, you know, country music, this type of situations and occasions, so yes, it has a much more natural sense.
The announcement was a tonal gap in their controversial partnership with Transgender influencer Dylan Mulvaney. Bud Light’s longtime drinkers have rebelled after the company has teamed up in Mulvaney, which caused sales income.
However, BMOC seems to show that Bud Light learned its lessons, wholesalers rent the announcement as a return to form.
Animator Peyton Manning speaks on stage during the 2017 ESPYs at Microsoft Theater on July 12, 2017 in Los Angeles, California. (Images Kevin Mazur / Getty / Getty Images)
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“This announcement is one of the best I have seen during my 40 -year career. This announcement opens the Bud Light brand to all consumers and invites Bud Light in each house in America as an accessible organic beer and Accepted “, Anheuser Bush / The InBev beer distributor, Colonel John Saputo, told Fox News Digital.
