‘From ₹1 lakh to ₹1 crore’: Anupam Mittal calls Sharma Ji Ka Aata investment his ‘mission,’ not just business

Anupam Mittal, founder of Shaadi.com and Shark Tank India Judge, recently shared an inspiring update on Sharma Ji Ka Aata, a brand he invested 18 months ago. What started as a little Pune chakki generating 1 Lakh per month developed in a 20,000 square feet factory, almost 1 crore of ₹ in monthly income.

Mittal described this growth as a history of resilience rather than rapid funding or aggressive scaling. “18 months ago, when I invested in Sharma Ji Ka Aata on Shark Tank India, it was just a small chakki in Pune – Broaning for 1 l / month of income. Today? They strike almost 1 CR / month, operating from a 20,000 square feet factory and are preparing to become a real D2C power. But this is not a story of funding or blitzscaling-it’s a story of resilience, “he wrote in an article Linkedin.

He shared that the founder of the brand, Sangeeta Sharma, began to grind her own Attach in 2016 after realizing that the flour bought in store contained chemicals and additives. Her trip was deeply personal – she was dealing with the serious intestinal injury of her son and her husband’s cardiac arrest when she decided to take matters into her own.

“A day of grocery store, she was shocked to see that the ATTA available was full of chemicals and additives. Without a meal -worthy flour mill in sight, she did what most would not do it: she bought a chakki and started to grind her own attacker – not to start a business, but to solve a personal problem, “wrote Mittal.

The word has spread, and what started as a necessity for his family quickly turned into a flourishing business. “Soon, a word spreads to its pure and pure attachment. What started as a way to feed your family has become an entrepreneurial journey, led by perseverance, passion and a commitment to quality, “he added.

Today, Sharma Ji Ka Aata is more than a simple brand of flour. With his sons, Pranav and Tanishq, managing growth and operations as it focuses on the improvement of the product, the vision of Sangeeta shapes a brand which aims to bring purity to millions of Indian houses.

Mittal has thought about his key learning of this experience:

🔹 The best entrepreneurs start with a personal problem.
🔹 They prioritize passion and the product in relation to endless planning.
🔹 They build marks that resonate with authenticity.

Expressing its deep link with the brand, Mittal wrote: “For me, this investment has become more than a commercial opportunity – it is a mission. The Sharmas have become a family, so much so that they affectionately call me “Sharmaji ka beta” 🤗💜 “.