Korean Automaker Kia (000270.K), kills him.
Kia America, which is part of the Hyundia Motor Group, reported Another record month of sales in FebruaryPropelled by its mixture of gas offers such as the high -sale tellurid SUV, as well as EV vehicles such as EV6 crossing.
“So our great strategy is, first, we want to be a leader in what we call sustainable mobility. This is the key, the mission, and electric vehicles are part of it, and also includes internal electrified combustion, which is hybrids and connect hybrids and so on,” said Steven Center, Kia Americas Coo and EVP in Yahoo Finance. “But we have also built a very complete range of internal combustion vehicles in recent years.”
The center mentions the above -mentioned three -rows, as well as the Sorrento and other smaller SUVs. The company did not abandon the sedans – as its three large rivals did – and has just introduced the medium -sized K4 last year. The largest K5 is actually built in North America.
A large part of the growth plans for Kia includes the location of production in the United States, which she has done for many years. Kia intends to also move its production of electric vehicles in the United States.
“We are going to build electric vehicles in Georgia, and it is before one of these tariff discussions. Kia has been in the United States for over 30 years now, and we have invested as a business, billions and billions and billions of dollars in American manufacturing and supply chain,” said Center. “So that is part of a plan that we have had for a long time.”
Officially, Kia addressed the gorilla of 800 pounds in the room – Trump’s car rates – indicating that the company monitors pricing developments and will examine commercial strategies in response.
But – and it is a large but – the White House has not targeted vehicles manufactured in South Korea, where Kia is based and still imports vehicles in the United States.
At Close: March 14 at 3.30 p.m. GMT + 9
Ford CEO Jim Farley yelled that not targeting other international imports with prices is unfair because international car manufacturers like Kia essentially get a free journey, while imports from Mexico and Canada – also part of a free trade agreement – are planned by 25% from April 2.
Unjust or not, it is probably only a matter of time before the other business partners were targeted by the administration, and Center thinks that Kia has a good match plan if that happens, because of her large American footprint.
“”[Tariffs] will affect all marks differently depending on their balance of what they are doing. So, in our case, and we have had many meetings on this subject in recent months, we have our business plan, and we will continue to work this plan to the best advantage of our customers, our dealers – who are also customers who have major investments in Kia – and to reach the volume levels, we want to continue to grow [in the US]. “”
