Mr. Sanjeev Krishnan, president of PwC India, pronounced a convincing address at BT Mindrush 2025 on the imperative of “reinventing business for the future” in a world defined by volatility, uncertainty, complexity and unprecedented ambiguity (VUCA). He observed that even if the disturbance is not new, its current rhythm and its intensity require a fundamentally different strategic approach. Rather than giving in to uncertainty, organizations must consider disturbances as an opportunity to reinvent trade models, question established standards and generate value when others only perceive chaos.
Based on illustrative examples – Airbnb and Uber (born from economic volatility) against 3D printing and autonomous vehicles (responses to uncertainty) and Netflix pivot from DVD rental to streaming (ambiguity navigation) – Krishnan distilled his ideas in a framework of five substantial growth points:
Adaptability and agility: Success promotes those who are able to react quickly to change. The meteoric increase in zoom during the COVVI-19 pandemic illustrates the way in which decision-making and decentralized real-time data analysis can convert the disruption of the opportunity.
Customer experiment and centricity: The main organizations anticipate evolving needs before manifesting itself fully. The local electronic commerce platforms of India demonstrate how proactive innovation can create entirely new markets and redefine customer expectations.
Resilience: Beyond simple survival, resilience involves taking advantage of crises to obtain a long-term strategic advantage. Companies that cultivate flexible operating models and robust risk management practices emerge stronger from the disturbance.
Technology as a catalyst: Although technology is frequently used as a change catalyst, it is also the solution. Organizations must adopt digital transformation – the deployment of emerging tools to stimulate efficiency, scalability and competitive differentiation.
Collaboration: The next growth wave will not occur in isolation. The success of India with its digital public infrastructures highlights the power of government partnerships, regulatory agility and a dynamic start -up ecosystem in accelerating collective progress.
Krishnan concluded that disturbances should not be considered a threat but as a momentum for reinvention. He underlined the responsibility of business leaders to identify and capitalize proactively on emerging opportunities, stressing that policy changes and geopolitical realignments will ultimately promote savings prepared to adapt. “Vuca’s economy does not consist in altering the storm; It is a question of exploiting his power. The reinvention time is now. “
