In a fascinating experiment, a student from the Indian School of Business (ISB), Hyderabad, compared three popular fast commerce apps – Blinkit, Zepto and Swiggy Instamart – to determine which service is faster. The results of his test sparked discussions on social media.
Sneha and her friend Aryan ordered various items from all three apps simultaneously to gauge the promised delivery times. The three applications had the following delivery times:
– Flashing: showed 13 minutes for a super you and a whole protein bar
– Swiggy Instagram: showed 21 minutes ordered the milk package from Sid Farm
– Zepto: showed 8 mins ordered milky haze paneer
In her posts on X, Sneha captured the anticipation of the wait, saying: “Then came the fun part: waiting?
Despite Zepto’s initial promise of delivery in 10 minutes, it ultimately fell behind schedule, taking 30 minutes. A conversation with Zepto’s delivery partner revealed that the delay was due to the store’s distance from campus.
The results were as follows as mentioned in the post:
“Blinkit: Arrived first at 15 minutes (a little late compared to what was promised, but the delivery man was so happy that it made our day).
Swiggy Instagram: Ffollowed at 20 minutes – precise timing and a super cool delivery man.
Zepto: came last, mainly because their store was the furthest away and there was a location problem.
Although Sneha’s experience comparing Blinkit, Zepto and Swiggy Instamart provided some interesting insights into delivery times, it is important to note that such a comparison may not be entirely fair, as these services are not location independent.
Delivery speed can vary significantly depending on the customer’s area; for example, Blinkit may outperform Zepto in some neighborhoods, while in others Zepto or Swiggy Instamart might be the faster option. This variability highlights that delivery efficiency is influenced by geographic factors rather than reflecting the overall reliability of each application.
Sneha’s experience gained traction online, bolstered by never-before-seen videos of the delivery process. Social media users reacted with a mix of humor and shared experiences, with one user recalling a frustrating delivery that took 20 minutes while he was just 10 meters from a Swiggy store. Others have commented on the reliability of fast commerce apps, noting that they often deliver before the estimated time, similar to experiences with Zomato.
While Blinkit emerged as the fastest service in this friendly competition, the experience highlighted the unpredictability of fast deliveries, leaving users both surprised and frustrated.
