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Join released North today, a secure AI workspace platform that directly challenges Microsoft Co-pilot and Google AI Summit in the business market. The company claims its new platform outperforms the two tech giants’ offerings in finance, human resources, customer support and IT functions.
North combines large language models, search capabilities, and automation tools in a secure package that allows businesses to deploy AI while maintaining control over sensitive data. The platform operates in private cloud environments or on-premises installations, targeting regulated industries like finance and healthcare.
AI security becomes a major battleground for enterprise adoption
“The artificial intelligence market is maturing and companies have begun to understand the opportunity,” Aidan Gomez, CEO of Cohere, said in a statement. internal company letter shared on LinkedIn last month. “While consumers have fallen in love with technology and are using it in their daily lives, businesses are struggling to keep up. »
Royal Bank of Canada has already partnered with Cohere to develop North for Banking, a specialized version designed for financial institutions. This is one of the first major enterprise deployments of the platform.
Search technology promises to reduce workflow times
North’s integrated search system, Compassprocesses multiple types of data, including images, presentations, spreadsheets, and documents in all languages. Internal tests show that the system reduces task completion times by more than 80% compared to manual searches.
“It’s becoming clear that for businesses, it’s not enough to simply deliver or fine-tune an out-of-the-box consumer AI chatbot for a workplace environment,” Gomez said. “They want something personalized, tailored to their needs. They want a true partner to help them achieve their goals.
The race for enterprise AI moves from raw power to practical implementation
Gomez took issue with the industry’s focus on computational scale, noting that “data quality and new methods such as synthetic data have driven far more progress in the past 18 months than scale “. He said this approach has made Cohere “an order of magnitude more capital efficient than our competitors.”
The platform allows employees to create and customize AI tools for their specific needs without requiring technical expertise. Early testers include companies in finance, healthcare, manufacturing and infrastructure, sectors where data security has traditionally limited AI adoption.
North is currently available through a early access programtargeting the finance, healthcare, manufacturing and critical infrastructure sectors. The launch could reshape how companies implement AI technologies, as they increasingly prioritize security and personalization over raw computing power.
“In the future, every company will be an AI company,” Gomez said, emphasizing the need for secure, rapidly deployable solutions.
