Adam Mosseri, Facebook
Beck Diefenbach | Reuters
Adam Mosseri, the head of The meta Instagram said Monday that the app will focus on prioritizing original and creative content in its algorithmic rankings in 2025.
His comments came a video published by Mosseri outlining Instagram’s priorities for the year, which include improving social connections for users.
“Instagram was really founded on the idea of allowing everyone to share something creative that they were proud to share,” Mosseri said in the video, posted to Instagram and the microblogging app Meta’s Threads . “We want to redouble our efforts.”
Mosseri’s remarks come ahead of the possible ban on TikTok, which is expected to take effect on Sunday. TikTok creators have already started asking their fans to follow them on other apps, including Instagram. After the Supreme Court heard oral arguments in the case regarding the future of TikTok on Friday, Instagram executives held impromptu meetings, asking staff to prepare for a potential influx of new users if the ban was imposed. applied. CNBC reported on Sunday.
To prioritize original content, Instagram will focus on improving its creative tools to be best-in-class, which they currently aren’t, Mosseri said. Instagram will also adopt new technologies that make it easier for users to post more content, such as artificial intelligence.
To drive more connections, Mosseri said Instagram will look for more opportunities to make content recommendation more social and interactive.
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