The industrialist Anand Mahindra has again highlighted an inspiring Indian success, showing how small cities entrepreneurs have a global impact. In a recent tweet, the president of Mahindra & Mahindra shared a video highlighting Morbi, Gujarat, and his domination in the ceramic industry.
Morbi: a small town with a large impact
The video details how Morbi, a city covering only 50 to 9 km, has become a global ceramic center, representing 90% of ceramic production in India. With nearly 1,000 family factories, the Morbi ceramic industry has prospered since the 1930s, in competition with the low prices of China while corresponding to the superior quality of Italy.
These companies control 13% of global ceramic production, contributing to an industry worth thousands of crores and employing approximately four Lakh.
Praising Morbi’s entrepreneurs, Mahindra said: “Can Indian companies compete with China?
Challenges that the Morbi ceramic industry faces is confronted
Despite its global success, Morbi’s ceramics industry has trouble lowering national and international demand. According to a Times of India report, manufacturers urge the government to reduce taxes on gas consumption, seeking a passage from VAT to TPS and in tax credit for inputs. The industry consumes almost 3 million cubic meters of gas daily, which makes energy costs a major concern.
Exports have also taken a hit due to anti -dumping tasks imposed by countries such as Saudi Arabia, Qatar and Taiwan, ranging from 50% to 106%. In addition, commercial restrictions on Iran have disrupted export routes to Kazakhstan, Uzbekistan and Azerbaijan, forcing manufacturers to take more expensive alternative shipping tracks.
Despite these challenges, the Morbi resilient business community continues to stimulate India’s reputation as a world leader in ceramics – prove that world -class success can emerge from small towns.
