The entrepreneur and artist, Ananya Birla, announced his entry into the Indian beauty industry and Indian personal care. His new company aims to introduce a range of innovative beauty brands and personal care through India throughout 2025.
The BPC Indian Market is expected to reach $ 34 billion by 2028, increasing at an annual growth rate made up of 10 to 11%, driven by the increase in available income, growth in electronic commerce and the opening of consumers to new products.
The company of Aanya Birla will launch products in categories such as makeup and perfumes, targeting a diversified consumer base thanks to a progressive deployment. She stressed that the Indian beauty industry is evolving quickly, consumers looking for products that reflect their individuality.
The company will focus on a strategy first of products, with differentiated packaging and international quality standards.
Aanya Birla’s latest commercial movement highlights her entrepreneurial career, which started at 17 years old with the launch of Svatantra Microfin. She is also a defender of mental health through the Ananya Birla foundation, who has teamed up with more than 25 non -profit organizations, affecting more than 30,000 people in five states. Ananya Birla also launched Sophius, an AI platform at Iit Bombay, with global expansion plans.
Ananya Birla sits on the board of directors of the Apex Strategic Corps of the Aditya Birla group and contributes to the boards of directors of Hindalco, Grasim and Abfrl.
