A few years ago, several startups with a specific accent on digital avatars appeared due to the entire meta -lives buzz. While the buzz has died, the generator has given new life to avatars because it is easier to run different virtual identities. Companies try different use cases for avatars, especially DID And Synthesis In business space, Zoom For meetings, Glance For fashion, Praktika To learn, and Tiktok And Legends in the creative space.
However, Isaac Bratzel, who created popular virtual influencers such as Lil Miquela And Amelia 2.0Think that there is a lack of high quality avatars that not only look great but have personalized features. And this thought process led him to build Avataros.
Bratzel previously worked in design roles at Ipsoft (where he created Amelia 2.0), the Virtual Influencer BRUD (where he created Lil Miquela) and Dapper Labs After the company acquired Brud. He started Avataros after leaving Dapper Labs in 2022.
The company said it has closed a $ 7 million seed financing cycle led by the Latif Peracha M13 with the participation of Andreessen Horowitz Games Fund, HF0, Valia Ventures and Mento VC.
Avataros is in the exploratory phase to find the right adjustment of the product market. Bratzel noted that the company is aware that customers do not always want or do not always need what you can do as a business, technologically or what is cool.
As for M13, Peracha said it is an exploratory tour and the opportunity to support a founder who has a robust assessment in the Avatar space.
“We are going to examine the right business model through this series of exploration and have a little more clarity on the path to follow. We believe that because of Isaac’s story to Ipsoft in Brud, he is clearly the right person to develop the business, “he said.
He also added that he was part of the reasonable diligence by talking to an avatar from Bratzel to find out more about the founder.
The founder said that Aataros is about to make high -end avatars in 3D space rather than contacting a world of click content to manage.
“An obvious parallel is the spam emails. When it is easy to create content, it proliferates everywhere and you want to have this differentiation of the saturation of the content. This is where we want to be in the space of Avatar, “said Bratzel at Techcrunch for a call.
“Although there are existing products that have technology for the generation of avatar. We want to focus on the avatar itself. If you look at Lil Miquela … It is a permanent entity beyond a single project and has been able to accumulate value over time, “he added.
The company is currently in the integration of beta users and gives them access to some existing avatars. The startup also publishes a simple API that customers can use to integrate avatars into their sites. Bratzel said these organizations can feed these avatars with large language models (LLM) to provide information, and also change things like camera angles and views.
Avataros currently creates high-end and personalized avatars for customers themselves. But below, he wants to provide more tools for creation and adjustment to customers. Bratzel said the main differentiation of the company would be the way avatars move in their space.
“The main thing that is important to us is that humans move in a unique way. Almost every avatar solution can create something that might look like you but generically moves. Our opinion is that humans do not move the same way, and we want to recreate this, “he said.
The company will use funding to develop its team and also build a deforter based on machine learning which is responsible for creating realistic movements in avatars.
