Super Group Limited has signed a multi -year partnership with Atlassian Williams Racing who will see the Betway and Jackpot City logos adorn Formula 1 cars this season.
The agreement means that the two Super Group brands become the official Paris F1 team’s official partner, Official Partner of Casino, official game partner, official score partner and official score partner.
The Betway and Jackpot City brand will be placed on the new FW47 car from Atlassian Williams which was unveiled last week and will be conducted in 2025 by Alex Albon and Carlos Sainz.
“We are delighted to join the exciting world of Formula 1 by combining one of the most prestigious teams in the racing,” said Neal Menashe, CEO of Super Group.
“Sport corresponds perfectly to the excitement that our brands offer to our global customers and we look forward to the Betway and Jackpot City logos in circuits around the world during the varied and entertaining calendar of the Grand Prix.”
It’s here, and it’s perfect 😍 pic.twitter.com/11c7p5pwtt
– Atlassian Williams Racing (@williamsracing) February 18, 2025
Williams continues to thrive commercially
The agreement continues the Williams commercial campaign before the new season and relies on last week’s announcement of a long -term title and technology partnership with Atlassian.
Williams also recently confirmed an agreement with Santander and extended current partnerships with Duracell, Gulf Oil International and Kraken.
“We are pleased to welcome the Super Group in Formula 1 as an official partner of Atlassian Williams Racing,” said Atlassian sales director Williams, James Bower.
“Williams is an icon of a sport that has a growing global fans of more than 700 million people and is broadcast in 200 territories, offering an incredible platform for Betway and Jackpot City to reach fans in all corners of the planet.
“We are very proud of our award-winning, innovative approach and focused on partnership activations and we are impatient to work with Super Group in 2025 and beyond.”
First race on the calendar within a month
The 2025 season begins in Australia with a practice on March 14 and Rayeday on March 16.
The place is the circuit of the Grand Prix of Albert Park in Melbourne.
