Brunswick looks to make a big splash at CES in Las Vegas (NYSE:BC)

Last updated: January 6, 2025 11:56 am

By MT HANNACH

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Artificial intelligence, CPU concept - quantum computing — MF3d

Brunswick Company (NYSE:British Columbia) announced that it will launch its Boating Intelligence initiative at the Consumer Electronics Show 2025 in Las Vegas this week.

The company described Boating Intelligence as a comprehensive initiative to enhance Brunswick’s ACES (Autonomous, Connected, Electrified and Shared) strategy by integrating AI.