Colleen Hoover Let the fans worry about his well-being after sharing a confusing video on social networks.
THE “It ends with us” The author went to Instagram to publish a clip of herself making pepsi ice cubes, a fairly harmless activity, but it is the slow and dazed delivery of Colleen Hoover which had followers raising the eyebrows.
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Colleen Hoover is expanding concern and confusion with a new strange video

“He has a taste like all the other Pepsi diets I have ever had,” said Hoover in the video. “But I guess the kicker is in two hours when this ice is starting to melt, it will be the best thing I have ever had. It will be a beautiful day.”
Although the tone may have been designed as a joke, some fans have found the clip disturbing, with a caller “very sad” and another commentary: “It’s very worrying. I hope she is fine and someone to check it, that’s what Justin would like.”
Adding to the confusion, Hoover followed with another video, this time coming about an employee named Stephanie who would sell his goods at too low. She sarcastically qualified Stephanie as “boss” and joked the fact of going bankrupt.
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Hoover jokes on the fact of “breaking” in the middle of the Merch sales chaos

“My boss Stephanie has put all my merchant for sale for $ 10 per article. It is like five times cheaper than what I have paid for each article, which means that at the end of the day today, I will be broke as Sh-T,” said Hoover.
She continued: “Thank you, Stéphanie. You better be careful because maybe Tmz Was right, maybe I get all my employees and retired. Well, I can’t retire now because I’m going to be in the hole at 5 p.m.
After the video has become viral, Hoover responded to concerns, writing: “Me by making ice cubes from Pepsi diet is one of the least disturbing things I published here”, adding a laughing emoji.
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A risk reputation?

The videos come as Hoover is at the center of the controversy on his involvement, whether intentional or not, in the legal battle between “IT ends with us” Blake Lively And Justin Baldoni.
Hoover management of Animated Baldoni quarrel attracted a strong criticism. After Lively filed a complaint against Baldoni in December 2024, accusing him of sexual harassment on the set, Hoover seemed to take the side of the actress.
She posted on Instagram Stories praising Lively, writing: “@blakelily, you were only honest, kind, united and patient since the day we met. Thank you for being exactly the human that you are. Never change. Wilt.”
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The post immediately sparked a counter coupling, while Baldoni denied allegations and countere-animated and her husband, Ryan ReynoldsFor $ 400 million in defamation damages. The fans accused Hoover of having taken sides unjustly, and she quickly disabled her social media accounts in January before restoring them quietly in February, without any mention.
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Public relations experts warn “it ends with us” The drama could have an impact on the film “Verity”

Now, with Hoover promoting her next film adaptation to film, “Verity”, with Anne Hathaway, Dakota Johnson and Josh Hartnett, public relations experts warn that his reputation could be at stake.
“I do not foresee any way in which Hoover’s career is not affected in one way or another by the animated war and Baldoni,” said Ryan McCormick, an expert in reputation management “Fox News.”
While he believes that his faithful fans base could stick to her, McCormick advised the author to stay “completely out of this animated affair” and to avoid making other statements on Lively or Baldoni.
Colleen Hoover faces a backlash while the fans slam it on “It ends with us” Drama

Fans, however, have already started to flood Hoover’s Instagram comments, expressing their disappointment.
“So disappointed to see that you choose Blake and allow Justin’s intimidation. Disgusting behavior,” wrote a person.
“You should be ashamed of how you managed this. Never support a tyrant,” added another. “You better let Justin redo the film without Blake and Ryan, or I will not watch another of your films!”
With “Verity” and “regret you” both in development for the big screen, Hoover is at a crucial moment in his career. Whether they can go beyond controversy or be in imprint in the drama remains to be seen.