Elon Musk X’s social network has raised nearly $ 1 billion in new investor capital, according to people knowing the issue – an agreement that gives the company an assessment in accordance when Musk implemented it in 2022.
Musk himself participated in the recovery of actions, said some of the people, who all asked not to be identified by discussing private information. The company plans to use part of the product to reimburse its remaining debt charge, said one of the people.
The agreement assesses the equity from X to around 32 billion dollars. THE Twitter The acquisition included at least $ 12.5 billion in debt, which means that the last fundraising was completed at almost the same corporate value of $ 44 billion as the initial purchase of Musk.
Darsana Capital Partners, whoboughtPart of the debt of X earlier this year participated in the round of actions, some people said. Investment company 1789 Capital, whichsupportedxai and Spacexalso invested, according to a person with knowledge of the issue.
The representatives of X, Darsana and 1789 refused to comment.
Musk regularly turns to the private markets for the support of several of his companies, including SpaceX, who filled out a tender offer valuing the startup at around $ 350 billion, and Xai, which is says he has has requested investors on the collection of new funds at an evaluation of $ 75 billion.
At the same time as Musk companies havewon in private marketsSharing of its car manufacturer Tesla Inc. has dropped more than 40% so far this year, in part because his political prominence hasA bitter certain consumerson his cars. Increased competition also weighs on the stock. Tuesday, TeslaSun 5.3%Follow news that the Chinese car manufacturer Byd Co. had unveiled an electric car that could be loaded as quickly as a gas vehicle is supplied.
After Musk bought Twitter and renamed it X, the company underwent atumultuous periodMarked by deep cuts and advertisers of advertisers. The advertising activity of X took a sure blow shortly after the acquisition, because many marketing specialists fled the service or interrupted their expenses, concerning the concerns that their messages could appear alongside inappropriate content.
Musk has sincefought marketing specialists at courtTo try to bring them back. X continues several major brands for the restraint of advertising expenses, alleging that their decision is equivalent to anti -competitive behavior.
Some marketing specialists have started to come back, although industry initiates think that a threat of Musk’s legal proceedings could conduct these decisions, Bloomberg News Areported. Musk’s powerful role in the Trump administration has also been a factor for some marketing specialists, who are worried about being on the wrong side of the billionaire.
X’s affairs have been rebounded since President Donald Trump was re -elected, however Loyalty investmentsAn investor X, had marked his participation in the company by 68% in January. In addition to some advertisers who come back, bankerssold x debt that they have held for yearsAfter the initial purchase of Musk.
This story was initially presented on Fortune.com
