G2Better known for its Esports and Entertainment content, announced this week that it launched its own new media house called 62 (pronounced “Six-DEUX”, according to the agency). According to its own description, the mission of the new agency is to help brands connect with the game community by offering tools and content for hiring. He also plans to expand beyond the game, with Mathieu Lacrouts, formerly of the Hurra media agency, leading the Maison des Média.
According to the organization, the aim of 62 is to help brands create authentic connections with players, by creative advertising and content production. It also plans to extend 62 beyond the game with a larger entertainment vertical. G2 himself is currently famous for his 10th anniversary, with plans to announce more news and content throughout the year.
The crosses said in a press release: “Innovation is at the forefront of everything G2 does, and our goal with 62 is parallel to this, working with brands to create new and authentic experiences for fans of the entertainment space. Whether through games, esports or broader entertainment such as music and sports, we understand what fans and brands deserve, and the countryside we are always aiming to raise brands in space and The surprise and the pleasure of the fans. “”
Sabrina Ratih, COO of G2, added in a separate declaration: “Estports has never been simply competition for us at G2, we know that it is the future of entertainment. Being able to create passionate content that captivates viewers and triggers authentic emotions is what we are looking for, and we are delighted to develop this vision more than ever with our new agency 62. With Mathieu at the helm, 62 is in hands Excellent, to support brands to create the type of authentic content that G2 has mastered art over the past decade. »»
