Gaurav Taneja, a former pilot turned YouTuber, has questioned the impact of Shark Tank India’s branding after recently failing to land a deal with the show. After getting no deals for her supplement brand BeastLife on season 4 of Shark Tank India, Taneja raised questions about the show’s marketing power.
In a post on LinkedIn, Taneja wrote: “We recently took BeastLife has Shark Aquarium India and it was a fantastic experience! Many tout the show as a great branding tool: even if you don’t close a deal, the exposure is invaluable.
Naturally, we expected a huge increase in website traffic, given the strong brand equity and massive audience that Shark Tank has built over four seasons. But here’s what the numbers reveal:
🔹 Traffic on Food Rose launch day: 𝟰𝟬𝟴𝗞
🔹 Traffic on BeastLife launch day: 𝟮𝟯𝟴𝗞
🔹 Traffic on and after hashtag#SharkTank release day: 𝟮𝟮𝗞
Surprisingly, Shark Tank’s traffic was even lower than our own Instagram Stories! »
He wondered if Shark Tank India might lose popularity due to being paywalled. “The show could gain traction once the episodes are uploaded to YouTube (making it free to watch for a wider audience),” he said, adding that “Skip a TV broadcast for the season 4 was a strategic misstep.”
In the latest episode of Shark Tank India season 4, Taneja had appeared as a pitcher alongside his business partner for his fitness brand BeastLife. The fitness brand sells a variety of products such as easily digestible protein supplements, creatine monohydrate, and energizing mass gainers.
During the pitch, they claimed that the brand quickly gained attention, recording sales worth Rs 1 crore within just an hour of launching its website.
Taneja aka Flying Beast also found himself in the middle of another controversy for promoting a brand other than BeastLife using Shark Tank India. He was seen promoting Rosier Foods, another brand known for making organic ghee using Vedic technique. Other popular products of the brand are oil, Amlaprash, raw and natural honey and nut butters.
Social media users were unhappy with this promotional exercise. Some users even suggested that people should stop consuming content from influencers such as Gaurav Taneja. Others thought the move was hypocritical since the YouTuber didn’t say anything about Rosier Foods on the show but is now promoting it using Shark Tank.
