TikTok may soon disappear in the United States, but Inclined hopes to launch a gamer-focused social app on iOS to help save the creator economy. Tilted aims to launch its app on January 31.
TikTok could be banned in the United States as soon as January 19 due to concerns over its Chinese ownership, as it has not obtained approval. Supreme Court stay. The Trump administration will likely decide its fate, or Beijing-based parent company ByteDance could choose to comply with a federal law requiring it to sell its stake in the app. TikTok users have been scrambling to find another platform, migrating to platforms like RedNote, but the Chinese government wants Americans to be separated from Chinese audiences and Chinese audiences. American TikTokers could be banned.
This is how Tilted, a Web3 social platform, will enter the ring as a replacement. Inclined into a social media application that uses blockchain technology to allow users to earn passive income.
Lingfeng Innovation Fund led the round and the company was incubated by Binance Labs.
Designed to prioritize monetization, Tilted integrates e-commerce and social selling tools, allowing creators to earn passive income through affiliate marketing, ad revenue, and direct sales. The platform’s user-friendly interface and analytics dashboard reflect the familiarity of TikTok, making it an attractive option for creators and advertisers, the company said.
Tilted says it’s pretty much the love child of Twitch and TikTok, if they had a baby. But what makes Tilted different? It has Web3 e-commerce features that allow players to monetize their digital collectibles so they don’t sit idly collecting digital dust. It allows users to buy, sell and trade their game skins for fun and profit. Here is a demo of the application.
The company was founded by executives who created social media platforms. Apollo Green was a co-founder of WorldStar.com and Sarah Austin was the first beta tester and content creator at Twitch. John Brackens, head of Activision network operations and executive at Esports Entertainment Network, which went public on NASDAQ, is also a founder.
“Tilted’s analytics tools are an advertisers’ dream,” Austin said in a statement. “The ability to directly link creator campaigns to sales is a game-changer. There’s a reason Amazon invested $300 million in its livestreaming and Twitch’s valuation is now $46 billion.
The gaming item marketplace offers skins from triple-A game publishers including Web2 and Web3 games, support from NBA champion Ron Artest, formerly legally named Metta World Peace, and musician Akon.
The company has partnerships with Side Quest, Web3 gaming assets like Engine of Fury, BR1, PlayZap, Binance Fan Token, Binance Labs, BNB Chain and CoinMarketCap Labs.
Tilted leverages the Sui blockchain to develop the world’s first liquidity pool for Web2 digital assets, as an L2 RWA infrastructure layer for Sui (and soon BNB Chain) with an AI technology infrastructure network and DePIN for decentralization across 100 blockchain networks.
Tilted investors include Lingfeng Innovation Fund (LIF) with participation from prominent technology and gaming veterans including venture capital firm AZA Ventures, Wise3 Ventures, Stakes Capital and 336 key industry thought leaders , including TikTok users, with a total reach of over 55 million and X KOLs. like Ash Crypto.
Nicole Zhang from Lingfeng Innovation Fund (LIF) participated alongside angel investor Brian D Evans from BDE Ventures, veteran technology investor Jett Tang and Sudarshan Kadam, former head of product at The Walt Disney Company Gaming.
Tilted wants to save TikTok refugees from the US TikTok ban. It was specially designed for the gaming community to connect gamers of all skill levels with other gamers to buy, sell and trade their favorite game assets, collectibles and skins.
“Tilted is a solution for American refugees from TikTok. Tilted reduces friction towards a more engaging relationship between players and their gaming assets by leveraging RWA technologies,” Nicole Zhang, former executive director of Binance Labs and investor in Tilted through its new LIF fund, said in a statement. “Using Blockchain, meaningful experiences – previously difficult to deliver, can be unlocked on Tilted to provide rewards and incentives for players.”
Tilted reinvents the RWA buying and collecting experience for all players, not just Web3 natives. Players will be able to transact with credit or debit cards in over 135 fiat currencies, in addition to major cryptocurrencies and stablecoins. Details and schedules for the new games will be revealed in the coming weeks. Pre-register and learn more at Tilted.xyz.
“Tilted is a place where players go to look and buy. It’s cool. I love it,” NBA All-Star turned tech investor Metta World Peace said in a statement.
Built on the Sui blockchain protocol, an energy-efficient blockchain for gaming, Tilted’s mission is to be a sustainable, low-cost L2 proof-of-stake solution with a permissionless system for the SUI chain and soon BNB. Tilted’s platform will leverage Sui for high throughput and low transaction costs to provide an industry-wide solution.
Tilted’s Gaming Loyalty Alliance program will also champion influential new game developers through ongoing airdrops, financial rewards and incentives. The first game developers in this program include an already active user base of over 1 million daily active users.
“Blockchain can democratize ownership of gaming assets and bring economic empowerment to gamers and streamers,” said Apollo Green, CEO and co-founder of Tilted, in a statement. “We are building a TikTok competitor that adds a gaming item marketplace with a unique TikTok Shop UI. Our goal is to provide 80,000 jobs for gaming content creators and TikTok refugees if the US bans TikTok.
Tilted graduated from the Binance Labs MVB incubator program, Most Valuable Builder, in collaboration with BNB Chain and CMC.
Tilted is named after Fortnite’s most valuable in-game asset. The founders met while playing Fortnite and love the original map that Epic Games recently brought back, resurrected from the dead. That’s when the founders called their company Tilted.
Tilted already has a popular Fortnite map and an active Discord community where the company gives away $8,000 per month in Fortnite canvases. Early on, the company launched Tilted Cup and partnered with top game developer Fortnite. The map is now among the top 10 Fornite maps in terms of traffic with 1.58 million daily active players.
The app will be free to download and will offer $8,000 per week in cash prizes to winners of its esports tournaments, and it will offer tickets to shows by popular music artists. If users transact for game skins or in-game items, Tilted only takes a 2.5% cut.
Tilted said that limited edition digital collectibles of esports gaming items can be forged on Tilted’s Fortnite map or purchased exclusively on Tilted. The app is available on the Apple iPhone Store and Tilted is expected to launch on Android very soon.
Tilted said it is different from RedNote in that Tilted offers players a marketplace to buy, sell, and trade game skins and items for profit, similar to the TikTok Shop user interface.
TikTok leaves a big gap in the market, as its impact on the U.S. economy has been profound. According to a report from Oxford Economics, the platform contributed $24.2 billion to US GDP in 2023, supporting more than 224,000 jobs through its vibrant ecosystem of content creators, small businesses and advertisers. . The ban threatens to dismantle this ecosystem, disrupting the livelihoods of creators who rely on TikTok for income and leaving advertisers without a crucial way to reach engaged audiences.
For creators like Mika Daime, the transition to Tilted has been transformative. Daime, who runs a cosplay clothing business, said he earns around $12,000 a month from live auctions on the TikTok platform. But now that she’s forced to make the switch, she no longer worries about her business: “Tilted’s live sales tools are a game changer,” she said. “It’s not just about commitment; It’s a question of income. And Tilted offers both.
Tilted’s focus on monetization has attracted a growing community of creators who value financial independence, the company said. This focus aligns with broader trends in the creator economy, where platforms like TikTok and Instagram have long been criticized for failing to provide adequate revenue sharing opportunities.
The stakes are high. As inflation strains household budgets, passive income opportunities have become more critical than ever. A recent survey reveals that nearly 9% of Americans now earn income through social media platforms, leveraging affiliate marketing, advertising revenue, and product sales to make ends meet. This trend is particularly pronounced in areas like Los Angeles, where creators have been hit hard by a combination of economic pressures and natural disasters like wildfires.
To ease the transition from TikTok, Tilted is rolling out a series of initiatives, including support for creator onboarding and targeted advertising campaigns to raise awareness among users and brands. The platform also leverages its partnerships with leading influencers to amplify its message.
“The creator economy is at a crossroads,” Austin said. “Platforms like Tilted are not just alternatives; they are the future.
