In November, Google said it would lead a "test" in eight European countries which omit the results of EU -based information publishers For a small percentage of users. The results are in place and the survey said The news has no significant monetary value for the company. But the "public experience" was barely made for scientific curiosity. European copyright law Said that the company must pay publishers to use extracts from articles extracts, and Google will probably use data to try to do media negotiation lever.
"During our negotiations to comply with the European Copyright Directive (EUCD), we have seen a certain number of inaccurate reports which largely overestimate the value of news content for Google," The company has scareously written in its blog article explaining experiences results. "The results have now arrived: the content of European news in research has no measurable impact on advertising revenues for Google."
The director of Google Economics, Paul Liu, said that when the company deleted news content from one percent of users in Belgium, Croatia, Denmark, Greece, Italy, the Netherlands, Poland and Spain, he has not seen any change in advertising revenues and only a 0.8% drop. (He initially understood France, but a court warned the company that it would break a previous agreement and would make it in front of fines, so it fell.) Liu concludes that "Any lost use came from requests that generated a minimum or no income."
Techcrunch notes that Google walks a fine line here. It is already confronted with antitrust fines in France on news content, and Germany exceeds pressure on the company’s information license. None of the two countries was finally included in the "experience."
The company has a long history of using the potential withdrawal of visibility as a negotiation stick in similar situations (successfully in certain cases), including tests in Canada,, California and Australia. In the latter case, the Australian grain prevailed: after Google threatened to remove the country’s entire search engineThe Minister of the time, Scott Morrison, said: "Let me be clear. Australia establishes our rules for things you can do in Australia." The bill was adopted and promulgated, and Google struck Treats Australian media societies to obtain a content license. And yes, Google search is always available under.
This article originally appeared on Engadget on https://www.engadget.com/big-tech/google-says-itts-european-experiment-shows-News-is-worthless-To-its-d-business-16110352.html?src=RSSSS
