Google Search is in the middle of a “trip” around AI, the CEO of Google, the CEO of Google, said on Tuesday when calling the company’s results. The start of this trip was the IA previewsA controversial and monumental change in the way Google provides information to billions of research users.
But it was only the beginning.
“While AI continues to extend the world of requests that people can ask for, 2025 will be one of the greatest years for research innovation to date,” said Pichai during his remarks as Opening on the call.
Throughout the call, Pichai presented the next phase of the Google plan to pack the search with the features of the AI of the company’s research laboratory, Deepmind. The research product slowly resembles an AI assistant who browses the Internet for you, examines the web pages and returns an answer.
It is far from a simple research system that gives you ten blue links.
Google has been on this path for a few years now, since the research giant was caught flat by the release of the Openai Chatppt in 2022. The change has massive implications for websites based on traffic and Google companies that buy announcements on Google Search.
Not everyone is happy, but Google goes ahead.
Asked about the future of AI and research, Pichai said: “You can imagine the future with Project Astra,“A reference to the Deepmind multimodal AI system, which can process live video from a camera or computer screen and answer user’s questions on what AI sees in real time .
Google also has major projects for Project Astra in other parts of its activities. The company says that it wants the multimodal AI system to supply a pair of Augmented reality intelligent moles One day, for which Google will create the operating system.
Pichai also mentioned Deep search for Gemini – An AI agent who takes several minutes to create long research reports – such as a feature that could fundamentally change the way people use Google research. In -depth research automates the work that people have traditionally done with Google Search. But now it seems that Google wants to do this research for users.
“You really broaden the types of use cases considerably for which research can work – things that are not always responded instantly, but can take some time to answer,” said Pichai. “These are all areas of exploration, and you will see us put new experiences before users throughout 2025.”
Pichai also said that Google had a “clear meaning” of research experiences he could create with another Google AI agents, Project Mariner. This system can use the front-ends of websites on behalf of users, which makes people use people to use websites themselves.
The CEO of Google also said that there was an “opportunity” to allow users to interact more and ask follow -up questions with Google Search. Pichai had light details there, but it seems that Google plans to make its search interface more like a chatbot.
“I think the [Search] The product will evolve even more, ”said Pichai. “As you facilitate the interaction for people to interact and ask follow -up questions, etc., I think we have the possibility of stimulating growth.”
Today, Chatgpt has become one of the most used products on the Internet, with hundreds of millions of weekly users. He presents an existential threat to Google Search’s long -term activities. To remedy this, Google builds not only a chatbot AI competitor with Gemini, but also the injection of AI functionalities directly in research.
Of course, the first step in the Google’s IA of the AI of research did not go very well. When Google deployed AI to all Google research, the system displayed inaccurate and strange hallucinations. These included answers that told people to eat rocks and put glue on their pizza. Google admitted at the time that IA previews needed work.
Despite this negative deployment, it seems that Google is starting to put AI in research.
