The sky is the limit for Hoda Kotb after his recent Today show the output.
Kotb, 60 years old, auction a tearful farewell on the NBC morning show on January 10. After nearly 30 years of working for the network, the TV personality plans to enter the wellness space by launching her own wellness-focused business and apps.
“She will earn much more than at the beginning Today show,” shares a source exclusively in the latest issue of Us every week. “Now that she’s no longer working full-time at NBC, Hoda will be working with brands and may get paid to support them. She could also earn several hundred thousand dollars giving talks on topics such as “changing your life at 60.”
Kotb announced that she “build a wellness app and business” during a January 6 appearance on The Kelly Clarkson Showsharing, “[It will] involve retreats and a podcast and all sorts of things we can put together [and do] … It’s not like going to Mexico with your daughters, which is fun, but something that when you leave you’ll be like, ‘Oh my God, I feel transformed.’ I feel different.’
In an interview with Page six Earlier this month, Kotb also revealed that she had signed a new deal to become a special envoy for Today and NBC, which notably covers the next two Olympic Games. “I want to be a supporting character in an already established team so I can play a role there. And then I’m going to do my podcast ‘Making Space,’ which I enjoy and love so much,” she told the outlet. “And for the Today show, I think we talked about doing something every four to six weeks, just a little something.
The source explained Kotb’s new role within the network, saying We that “she will focus on positive stories that interest her, such as women’s empowerment”, and will appear on Today “about 10 times” per year. “There are no limits,” notes the insider.

Jenna Bush Hager, Hoda Kotb.
Nathan Congleton/NBCFor now, Kotb is enjoying some well-deserved quality time with his two daughters – Haley, 8, and Hope, 5 – whom she shares with her ex-fiancé Joel Schiffman. The exes, who announced their separation after eight years together in January 2022, recently we spent Christmas together with their children and gathered to celebrate Haley’s birthday on January 9.
“Hoda is ready to use this time to focus on her life [as well]“, teases the source. We. “She’s ready to go out again.” (Kotb shared in August 2024 that she “deposed” his relationship with a mysterious man after three dates.)
Since he left Today, Jenna Bush Hager continued to co-host the fourth hour, renamed Today with Jenna and her friendswith a range of famous guest hosts. Craig Melvinmeanwhile, filled Kotb’s role as Savannah Guthrieis the co-anchor.

Kotb surprised Melvin, 45, with a sincere poem for his first episode in the new role on January 13. “Craig!” I’m moving forward, so hold out your hand. Take over, your world will expand. The adventures are endless…the people so dear. Great memories await you, year after year,” he read on air. “First day!” You are ready surrounded by love. Your team is one you can only dream of. Savannah, Al [Roker] And Carson [Daly] are here! With partners like these, your lead is clear. From the plaza to inside 30 Rock, your fans are so impatient they’re watching the clock. The time has come to rise like the sun. I’m cheering you on and have a fabulous race! XOXO Hoda.
To learn more about Kotb, watch the video above and grab the latest issue of Us every weekon newsstands now.
With reporting by Andrea Simpson