Do I have a deal for you. The future of energy production can be yours from the comfort of your home. Meet The Egg, a domestic nuclear reactor from Enron, a trusted name in American energy. If you buy The Egg, I will also add a bridge in Brooklyn for free.
None of this is real, but Enron.com is now a website detailing The Egg, a fictional product positioned as “an energy revolution.” It is an egg-shaped tabletop device with a heat-resistant housing, a heavy water pump, a monitoring system and a uranium hydride reactor and zirconium. There’s even a product reveal video that perfectly mimics a real tech launch.
Fake egg, real Enron?
The Egg may be fake, but the Enron name is alive and could be part of a marketing campaign for something bigger.
Enron was responsible for an infamous corporate scandal. The energy giant filed for bankruptcy in 2001, marking a major fall from grace. CNET coverage at the time, he noted that Enron was “among the most successful companies in the world” and that its collapse was “one of the most dramatic corporate extinctions in history.”
Enron’s historic failure makes The Egg and its promise of energy independence for homeowners even more humorous. The product would have been launched on January 6, as announced on social networks.
The website doesn’t list a price for The Egg, but suggests it’s significantly more affordable than the $19,000 to $50,000 price tag for a traditional energy system. There is no buy it now option, but you can sign up for a newsletter. The company has sent out updates that continue the idea of The Egg as a real product. An online store filled with shirts and merchandise bearing the Enron logo is currently in operation.
Enron filings
Connor Gaydos, one of the leaders of the Birds Aren’t Real parody movement, is the CEO of the new Enron.
The Egg appears to be both a parody and an art project, but there may be something else stirring beneath the surface.
Connor Gaydos is listed as CEO of Enron in the company’s Delaware bylaws, as shared with CNET by Enron press representative Will Chabot of Stu Loeser & Co. Gaydos is the co-author of a book on Birds Aren’t Real, a movement conceived as a parody of conspiracy theories. Birds Aren’t Real pushes the idea that birds are government spy drones.
Enron was also incorporated in Texas in late December 2024 as Enron Energy Texas LLC, according to documents shared by Chabot. The company then filed an application to become a retail electricity provider in the state. This filing lists Gregory Forero, co-founder and CEO of HGP storage — as vice president of the LLC. HGP Storage is an energy storage company in Texas. Also listed as vice president is Evan Caron, managing partner of HGP. This means that real professionals in the energy sector are linked to Enron’s initiatives.
The egg may be a harbinger of things to come: a joke that gets attention and publicity before a more serious business launch. We’ll have to see what happens. The only thing that’s certain is that you can’t order a mini nuclear reactor for your coffee table.
