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LG today kicked off the AI movement with a new set of AI services to help consumers with their daily tasks at home, in the car and in the office.
LG’s goal CES 2025 The press event aimed to show how AI would work in everyday life, with the aim of redefining the concept of space, said William Joowan Cho, CEO of LG Electronics at the event. The presentation showed that LG is fully focused on integrating AI into almost all of its products and services.
Cho called LG’s AI efforts “loving intelligence” and said they stand out from other strategies with their human-centered focus.
The strategy focuses on three elements: connected devices, powerful AI agents and integrated services. One of the things the company announced was a strategic partnership with Microsoft on AI innovation, where the companies committed to joining forces to shape the future of AI-powered spaces .
One result is that Microsoft’s Xbox Ultimate Game Pass will appear via Xbox Cloud on LG’s TVs, helping LG catch up with Samsung in offering cloud gaming natively on its TVs. LG Electronics will bring the Xbox app to select LG Smart TVs. This means gamers with LG Smart TVs will be able to explore the Gaming Portal to directly access hundreds of games from the Game Pass Ultimate catalog, including popular titles like Call of Duty: Black Ops 6 and upcoming releases like Avowed (launching in February). 18, 2025).
Xbox Game Pass Ultimate members will be able to play games directly from the Xbox app on select LG Smart TVs via cloud gaming.
With Xbox Game Pass Ultimate and a Bluetooth-enabled wireless controller, players will be able to play games through the Xbox app (available on LG’s gaming portal) via cloud gaming. Xbox Game Pass Ultimate members can also play select games they own beyond the Game Pass catalog, such as NBA 2K25, Hogwarts Legacy, and more.
“We are excited to announce the partnership with Xbox, which aims to enrich the gaming experience on LG Smart TVs with a wider selection of popular games,” said Chris Jo, senior vice president of platform business. form at LG Media Entertainment Solution Company, in a press release. statement. “The Gaming Portal will provide users with a seamless, convenient and exciting way to enhance the gaming experience on LG Smart TVs. »
“Our partnership with LG will help gamers easily discover and play games through the new Gaming Portal on LG Smart TVs,” Lori Wright, corporate vice president of Xbox, said in a statement. “We are fortunate to have a great partner in LG who recently acquired Athom, a startup focused on integrated services and LG will use it to unify its hundreds of millions of devices and 170 brands to make it easier generating and working with other platforms.
LG said it has taken a holistic approach to developing successful AI agents integrated with partner services to deliver AI in a more scalable and faster manner.
A demo showed a cute little rolling robot called Q9, which uses AI to talk to a family about the house in a conversational way.
Ultimately, LG wants to remove work from home life. It wants to create a seamless home without work through LG’s home-focused operating system and the core technologies of LG devices, all unified through AI in a way that adapts to our lifestyles.
“It’s a deeply personalized experience with dynamic services that evolve based on the customer’s environment,” LG said.
There will be a variety of poles in our lives for AI, such as autonomous poles that will evolve according to circumstances. In one demonstration, the AI speaks vocally to the driver of a car, informing them that there is an accident ahead and suggesting an alternative route. Additionally, the AI indicates that you probably won’t arrive at your appointment on time and asks if the driver wants to initiate the call from the car.
The car can detect a change in the driver’s vital signs, such as an increase in heart rate, and can suggest calming the driver’s nerves by playing a focus and relaxation playlist.
LG promised to help consumers with complex relationships with content, by finding free content where possible and managing multiple subscriptions at home.
Priscilla Higa from LG Vehicle Solutions Sales said at the press event that LG AI wants in-car mobility to be a highly personalized experience in the car space. The solutions offered in the car are therefore adapted to the present moment.
“The mobility experience is enhanced by AI, like a caring assistant on the go,” Higa said.
LG introduced many of its new products, such as new TVs, for CES 2025 during the month of December.
