Lock screen platform Glance Announced today that it launches a new generative purchasing experience based on AI. He will suggest different outfits on the personalized avatar of a user. The company is associated with Google to use the Gemini models of the company and the AI of Vertex to deploy the experience.
In addition, the company also obtained new support from Google – who was already an investor – According to people familiar with the issue. Glance and Google did not comment on the details of funding.
Glance has said that he is already experimenting with the new generation of AI in the United States via a new application called Glance AI. The startup plans to deploy this experience to all users in the United States and India in the coming months.
Google tries to ensure that more companies use its Gemini and Cloud platforms for the implementation of AI in India. The company also invests in parallel startups. More recently, he supported The webtoon toonsutra platform.
The CEO of Glance, Naveen Tiwari, said that the application model included fashion trends and personalizes suggestions for you.
“Consider this experience as a fashion magazine with the latest clothes, where you are the model on each page,” said Tiwari.
Tiwari added that the company wanted to build a discovery engine and a flow so that you can explore different items – and buy the ones you like the most.
Users who download the application will have to download a selfie for themselves, select their gender, hair length and ethnic origin and specify their body type during the integration process. Subsequently, the application will generate a model for you using AI. Glance will then show you different looks on your locking screen. You can press a lock screen button to see some web suggestions that match the Avatar clothes generated by the AI.
The gaze recovers these results from the electronic commerce sites with which it has teamed up. During the launch, the company said that it had 400 partners. The startup takes a reduction if the customer ends a purchase thanks to the affiliation links.
In the AI application, users can scroll through several suggestions for outfits and even put them on the locking screen. On the application, apart from clothing, you will also get suggestions on other articles present in the scene, such as a guitar or a candle. But for the moment, you cannot buy them. In the future, users will be able to set up their suggestions using a Upvote / Downvote mechanism as well as the use of the cat to find inspiration for a specific look.
Glance, which has more than 300 million users active in markets such as India, Japan and Indonesia, mainly displays its content on the locking screens of Android phones. While India is the largest user basis in the company, it has piloted its lock screen solution in The United States last year in partnership with Motorola. The company began to break through in the broadcast this content on smart televisions also.
Companies and startups try to resolve personalization in the world of electronic commerce thanks to a search fueled by AI and agentsstarting with technology giants like Google And Amazon. Glance aims to be an application that inspires users to buy clothes.
