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L’Oreal Group announced at CES 2025 the L’Oréal Cell BioPrint, a hardware device that provides a personalized skin analysis in just five minutes at the beauty counter.
This isn’t a superficial question: this device will use cutting-edge proteomic science to understand the unique biology of your skin. L’Oreal calls it a revolution in consumer skin intelligence, rooted in the field of longevity science. The company made the announcement this week at CES 2025, the major technology show in Las Vegas. L’Oréal is a regular at the event in recent years, as the worlds of beauty and technology collide.
Proteomics, the study of how protein composition varies in our bodies and affects biological processes, is now being applied to skin intelligence, with a lab experiment miniaturized to the size of a credit card, a said the 115-year-old beauty company. .
Thanks to L’Oréal Groupe’s exclusive partnership with the Korean startup NanoEnTek, this revolutionary technology makes it possible to measure biomarkers patented by L’Oréal Groupe within the skin, invisible clues that reveal the past, present and future of the skin. skin. L’Oréal Advanced Research has identified for the first time skin biomarkers that can indicate key elements of skin health and longevity.
The L’Oréal Cell BioPrint is a tabletop hardware device that provides a personalized skin analysis in just five
minutes, using advanced proteomics – the study of how the protein composition of the human body affects skin aging.
L’Oréal Cell BioPrint is made possible by L’Oréal’s Longevity Integrative Science, a revolutionary approach that reveals how mechanisms in the human body can affect the appearance of skin, and through an exclusive partnership with Korean startup NanoEnTek.
L’Oréal Cell BioPrint produces a personalized skin assessment in minutes including:
Biological age of the skin: How quickly does skin aging occur? L’Oréal Cell BioPrint can calculate
the age of the skin and provide personalized advice to slow down the appearance of
aging.
Reactivity of ingredients: Will certain active ingredients act on the skin?
L’Oréal Cell BioPrint minimizes uncertainties by helping to predict responsiveness to
some key ingredients like retinol.
Shift from reactive to proactive skin care: Is the skin prone to brown spots or
enlarged pores? L’Oréal Cell BioPrint can help predict potential cosmetic problems
before they become visible, allowing users to take proactive steps to help protect
the beauty of their skin.
“At L’Oréal, we are always focused on the future of beauty, combining
discoveries thanks to our long-standing beauty expertise,” said Barbara Lavernos, deputy general manager in charge of research, innovation and technology of the L’Oréal Group, in a press release. “As the skin is the largest organ and a key component of people’s well-being, we are excited to unveil Cell BioPrint, a proprietary microfluidic lab-on-a-chip technology combined with our century-old leadership in skin science. With the Cell BioPrint device, we offer people the opportunity to discover deeper insights about their skin through specific biomarkers and proactively address the beauty and longevity of their skin.
Seeking increased personalization in skincare
Growth in the global skin care market, expected to reach $125 billion in 2024, is driven by consumers who continually seek more information and more effective products for their unique skin. According to a recent US survey of 2,000 skincare users, almost 80% said they rely on trial and error to determine what works for them, with the average person saying they have tried seven different cleansers before finding the one she liked.
The advanced science of L’Oréal CellBioPrint is now applied to skin intelligence thanks to decades of knowledge acquisition and innovation by the L’Oréal advanced research team, which identified biomarkers for the first time unique to the skin that may indicate key components of healthy-looking skin and longevity.
The L’Oréal Cell BioPrint device also features NanoEntek’s proprietary microfluidic lab-on-a-chip technology, which leverages some of NanoEnTek’s more than 100 patents to measure the presence of L’Oréal’s breakthrough protein biomarkers in five minutes. It works in a simple, non-invasive process including the following steps:
- Put a strip of facial tape on the cheek, then place it in a buffer solution.
- Load the solution into the L’Oréal Cell BioPrint cartridge and insert it into the machine for analysis.
- While L’Oréal Cell BioPrint processes the sample, the Skin Connect device takes several images of the face and a short questionnaire about skin concerns and aging is completed.
L’Oréal Cell BioPrint is expected to be tested with a L’Oréal brand in Asia later in 2025. L’Oréal has more than 90,000 employees, including 20 research centers with more than 4,000 scientists and 6,400 workers. L’Oréal strives to invent the future of beauty and become a beauty technology powerhouse.
