The labor market in India notes notable changes, because more and more women in level II and level III cities enter the labor market. According to employment and the APNA.co professional networking platform, a 34% increase in median salary has been observed in women in the past three years. This demonstrates better growth in wages and a wider range of career opportunities. In addition, there have been quadruple increase in the number of job seekers in these regions between 2021 and 2024.
APNA.co observed a significant 4x increase in employment researchers in level II and III cities between 2021 and 2024. This trend highlights expanding opportunities and digital accessibility that have enabled more women in non -metro zones to actively participate in various industries.
In particular, there was a 3x increase in employment requests, reaching 1.28 crosses in 2024. The most popular sectors of these job seekers include the development of sales and businesses, the administrator and the back office and customer support, which collectively represents 55% of the total applications.
The increase in women entering the labor market is allocated to booming job possibilities and the evolution of hiring models which prevail beyond large metropolitan areas. Emerging cities like Lucknow, Jaipur and Indore have become key employment centers, contributing to more than 45% of job applications on the platform. This change in the dynamics of the workforce presents a critical opportunity for companies to engage with a skilled and motivated talent basin.
Nirmit Parikh, founder and CEO of apna.co, underlined: “India’s workforce undergoes a transformation, with women from cities of level II and III entering various careers in all industries. Fueled by digital accessibility and the evolution of hiring trends, this overvoltage resumes the dynamics of the workforce. »»
The requests for employment of women in level II and III cities increase not only in volume, but also develop in various unconventional roles. These include sales in the field, delivery and logistics and security services, applications reaching nearly 6 Lakh, 2.5 Lakh and 1.5 Lakh respectively in 2024. This diversification of professional preferences reflects the changing aspirations of women in these regions, encouraged by platforms like APNA.CO which facilitate the links between job seekers and employers.
The transformation of the employment landscape is also illustrated by the 2.5x increase of new graduates in job researchers in these regions, totaling nearly 9 Lakh in 2024. This influx of new talents indicates a growing trend of young women looking for a job shortly after completing their studies. In addition, the median salary of women job seekers in these regions has increased by 34% in the past three years, stressing the improvement in wages and career prospects.
While India is heading for a more inclusive workforce, the non-metroscared regions quickly fill the gap in the workforce. Cities like Kanpur, Bhubaneswar and Ranchi evolve towards high growth talent centers, signaling a broader change in the participation of the workforce. Parikh added: “By 2030, the exponential growth of the labor market will still accelerate opportunities for women in various sectors. This change has a crucial moment for companies to draw from a pool of qualified and motivated talents.”
