Meghan Markle’s As Ever Brand Launch Labeled A ‘Total Rush’

Meghan Markle renamed his lifestyle brand, American Riviera Orchard, at Like never Before the release of his Netflix series “With Love, Meghan”.

This change led criticisms to call the hasty change, citing brand problems and reused documents. Public relations also argue that it could be a strategic decision to maintain the plot.

The website like never disclosed before Meghan Markle’s announcement, revealing a wider range of products, including food, home items and skin care.

The MEGHAN brand change of the American Riviera Orchard has always aroused criticism, the experts calling it a rush effort using reused promotional material from last year.

A communications expert dissected the royal decision, saying to Daily mail“You do not catch Kim Kardashian while doing this” and suggesting the last -minute name “inauthenticity telegraph”.

Another expert hypothesized that sudden change was due to a brand dispute, forcing Meghan to pivot and reuse the existing promotional material.

They said: “It seems to have been a total rush – despite what Meghan said it like never in 2022.”

The expert added: “They clearly had to abandon American Riviera Orchard but recycle all promotions due to the brand dispute. The flight occurred yesterday and you have to wonder if his hand was forced.”

Meanwhile, public relations expert Mark Borkowski suggests that the frequent change of Meghan is not a sign of confusion but a calculated strategy to generate advertising.

Borkowski explained: “It is not an identity crisis. It is a business model. Meghan does not wade; it fluctuates expressly. Perpetual reinvention, strategic vagueness – that’s all by design.”

He continued: “No, it’s a television show. No, it’s Jam. No, it’s a vague and atmospheric brand called like never. The more unpredictable it is, the more difficult it is to drop it .

Speculating on what Meghan could do then, Borkowski asked: “A lastingly aware butter line? A candle of sustainable origin that smells of reinvention ”? Another name changes when it inevitably follows its course .

Before Meghan’s official announcement, online detectives had already discovered a Shopify site for its brand like never before, with an invisible photo of royal cuisine.

The image, supposed to be American promo Riviera Orchard (ARO) from last year, shows Meghan in the same outfit and white cooking as his previous teaser video.

A last-minute brand change seems to have taken place, because the original Shopify URL (AS-Ever Store.myshopify.com) is now redirecting to its new website, Asever.com.

The initial kitchen photo has been replaced by a touching image of Meghan holding hands with his daughter, Lilibet, in their Montecito garden.

The luxury brand of Meghan caused a sensation last year when she offered jars of limited edition jams to her famous friends, who have shared them impatiently online.

However, the brand quickly faced obstacles, leading to a complete transformation. Its original brand, including the logo, was abandoned in favor of a minimalist design with a palm and two hummingbirds.

In his video presenting like never before, Meghan subtly recognized the challenges of the brand that took him away from the American Riviera Orchard, revealing that the brand was initially inspired by the nickname Santa Barbara, the American Riviera.

However, she admitted that the name had become restrictive, because it linked the brand too closely to locally manufactured goods from the region.

“Last year, I thought,” American Riviera “, it looks like such a big name. This is my neighborhood; it is a nickname for Santa Barbara, but it limited me to things that came to make and cultivate in this area “, she explained.

Always talking about her brand reputation, Meghan spoke of her old blog, The Tig, noting that, like never, it would be her way of sharing the things she liked to talk about and doing in the past with her fans.

She said: “As always, it essentially means that this is always the case, and if you have followed me since 2014 with the TIG, you know that I have always liked to cook, manufacture and gardening – that’s this that I do. hear him from me.

Brand deposits obtained by the Daily mail revealed that, like never, will extend beyond food in household products and luxury lifestyle, including table sheets, skin care, hair care, scented candles and even Gardening tools such as shears and pruels.

Essential elements at home such as cutlery, knives and dishes should also be part of the collection.