During his and a half year of existence, one of the things that distinguishes Threads from other Meta applications is that the service is entirely free from advertising that fulfills almost every corner of Facebook and Instagram. This is now about to change. Meta begins her first “little test” of advertisements on Threads, Adam Mosseri, Instagram manager While the company finally seeks to earn money thanks to the service.
Advertisements will appear in the form of image publications between the contents of user flows and will only appear for “a small percentage of people” in the United States and Japan. According to Mosseri, Meta plans to start with “a handful of marks” in the two countries. “We know that there will be a lot of comments on how we should tackle advertisements, and we are watching that they look like threads that you would find relevant and interesting,” he wrote. “We will close this test closely before extending it more widely, in order to broadcast advertisements on Threads in a place where they are as interesting as organic content.”
It seems that Meta uses its existing advertising infrastructure to disseminate advertisements on the application. In a The company explains that brands can “extend their existing meta advertising campaigns to Threads, without the need for tailor -made creations or additional resources, simply checking a box in Ads Manager”. The company will also test its ““On Threads, which” allows advertisers to control the level of sensitivity of the organic content alongside which their announcements appear “. It will probably be an important feature for marketing specialists, because Meta its content moderation guidelines and allows once more To appear in user recommendations.
Although the initial test is limited, the use of its existing advertising tools would allow Meta to disseminate Threads advertisements from a larger number of advertisers. Very quickly in the future. Mark Zuckerberg previously indicated that he preferred a slow approach to develop the advertising activity of Threads. “All these new products, we ship them, and there is then a temporal horizon of several years between their scaling and their integration not only in consumer experiences, but also in very large companies,” said The CEO. .
