Michael Lee Strategy founder Michael Lee discusses the Microsoft and Meta stock sell-off and why both companies should invest.
AI-generated profiles and users could soon flood Facebook, according to new comments from a Meta AI executive.
Over the past year, the social media platform company has refined and promoted new artificial intelligence programs and technologies on sites like Facebook. In July, Meta launched new AI character creation testing tools with hundreds of thousands of characters already created.
Although most of these characters are private at the moment, Meta expects them to become an integral part of the platform in the coming years.
Meta is increasingly investing in AI technology. (AP Photo/Thibault Camus / AP Press Room)
“We expect these AIs to exist, over time, on our platforms, much in the same way that accounts do,” said Connor Hayes, Meta’s vice president of product for generative AI. the Financial Times THURSDAY.
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“They will have a bio and profile photos and be able to generate and share AI-powered content on the platform… that’s where we see all of this playing out,” he added .
Hayes said investing in AI would be a “priority” for Meta over the next two years to help make its platforms “more entertaining and engaging” for users. Currently, users can access Meta AI to edit photos or create AI assistants.
The Financial Times also reported that Meta also plans to roll out new text-to-video generation software allowing content creators to insert themselves into AI-created videos.
Experts have warned of the damage AI-generated profiles could cause on social media platforms. (iStock/iStock)
Ahead of these deployments, some experts warned that significant guardrails needed to be installed to prevent the technology from being “weaponized.”
“Without robust safeguards, platforms risk amplifying false narratives through these AI-driven accounts,” said Becky Owen, chief marketing officer at talent agency Billion Dollar Boy and former head of the team. of innovation from the creators of Meta, at the Financial Times.
She also warned that an influx of AI users could actually dilute the brand by filling the platform with relatively low-quality content.
She added: “Unlike human creators, these AI characters do not have lived experiences, emotions, or the same capacity for relatability.”
AI-generated content is currently required to include an “AI Info” label on Facebook.
In a comment to Fox Businessa Meta spokesperson touted the AI tool’s capabilities.
“With AI Studio, people can create and chat with AI characters that are AIs based on your interests. These can be built by anyone and used for utility, fun, or support purposes. You can create and discover AIs to help you with things like teaching you how to cook, getting quick tips, generating captions, sharing fashion tips or providing daily affirmations,” the spokesperson said.
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Although Meta has made significant investments in AI, CEO Mark Zuckerberg said in April, it may be a few years before they see the fruits of their AI technology.
Meta platforms are currently required to have a label indicating AI-generated images. (Photo illustration by Pavlo Gonchar/SOPA Images/LightRocket via Getty Images / Getty Images)
“Historically, investing in creating these new experiences at scale in our applications has been a very good long-term investment for us and for the investors who have stayed with us and the early signs are quite positive here as well. will be a larger undertaking than the other experiences we’ve added to our apps and it will likely take several years,” Zuckerberg said.
