Aarki recently published his mobile retention radar report for 2025, in which he details the difficulties to which the developers of applications and mobile games are faced in the economics of sugar attention. It also gives an overview of how marketing specialists can better promote their new mobile titles despite the difficulties – namely how to keep players and keep them interested in the flood of competition.
The report covers all sectors of the mobile industry, not just games. However, for the game in particular, the report noted the importance of understanding user thought models. The game, he says, is the cornerstone of the so-called “hive application”, leading 41% of all downloads. From there, marketing specialists can map behavior models on several types of applications, including where they will have leaving the game and “more precise targeting on Cohort”.
Avi Das, Aarki Cro, said: “This report highlights a simple truth: it is not only a question of keeping users in an application – it is a question of understanding where they are going … the secret is to create Connections. By aligning your campaigns on preferences and the calendar of users, you transform moments of engagement into long -term fidelity. »»
“Stickiness” in games
The report also highlights how different games work with regard to active users – the “collaboration” of the game, to use the Aarki word. Strategy games and RPGs, they say, have a high self-collaboration, indicating sustained interest by meeting the emotional needs of users. Puzzle and arcade games, on the other hand, have low adhesion, because the simpler gameplay may not hire players for an extended period.
Aarki covers each of the mobile genres in more detail, detailing more the habits of typical users and whether they are mainly gender-speeds or not. By connecting with certain other applications, the report proposes that the developers can bring the players back to their game for a longer period. The report also notes that the global application installations are down 2.3%, which means that attention is a more finished than ever resource.
Aman Sareen, CEO of Aarki, said in a press release: “The success of the mobile application ecosystem depends more than the acquisition. It is a question of promoting loyalty and leading a significant and long -term commitment within the Hive application. In 2025, our mission is to help marketing specialists to navigate in this complex network by including natural behavior of natural applications and by taking advantage of data on data for coherent and effective retention strategies that maximize return on investment . »»
