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Perplexity broken the status quo of the AI market today by launching Deep researchA tool that generates complete search reports in a few minutes and opens up advanced AI capabilities to users to a fraction of typical corporate costs.
“Thanks to the open source!” We will continue to make this faster and cheaper, ”wrote the CEO of Perplexity Aravind Srinivas in a Publish. “Knowledge must be universally accessible and useful. Not maintained behind obscene subscription plans that benefit businesses, and not in the interest of humanity! »»
Recognizing for open source! We will continue to make this faster and cheaper. Knowledge must be universally accessible and useful. Not maintained behind obscene subscription plans that benefit businesses, but not in the interest of humanity! https://t.co/mtg4ozhl4z pic.twitter.com/m1yhtxjkue
– Aravind Srinivas (@Aravsrinivas) February 14, 2025
Can the perplexity in -depth redefine the AI prices – can the company IA survive?
The launch sets out a painful truth in AI prices: expensive business subscriptions can be useless. While Anthropic And OPENAI invoice thousands of months for their services, Perplexity offers five free requests per day to all users. Pro subscribers pay $ 20 per month for 500 daily requests and faster treatment – a price that could force the largest AI companies to explain why their services cost up to 100 times more.
Companies have significantly increased their investments in AI, with corporate IA expenses expect to increase 5.7% in 2025, despite an increase in the overall computer budget of less than 2%. Some companies plan to increase their IA expenses by 10% or more, with an average increase of $ 3.4 million dedicated to AI initiatives. These investments now seem questionable because perplexity offers capacity similar to consumer prices.
How the deep research of perplexity surpasses Google and Openai
Deep Research’s technical achievements suggest that expensive AI services can be too expensive rather than superiors. The system obtained 93.9% accuracy on the Simpleqa reference and reached 20.5% on the last examination of humanity, surpassing Thought to Google Gemini and other leading models.
Openai’s in -depth research still leads with 26.6% on the same examination, but OpenAi invoices 200% for this service. Perplexity’s ability to offer almost enterprise level performance at consumer prices raises important issues about the price structure of the AI industry.
“In -depth research on perplexity does most of the tasks in less than 3 minutes,” said the company, highlighting its ability to carry out dozens of research and to analyze hundreds of sources simultaneously. The tool combines web research, coding capacities and reasoning functions to refine the search in an iterative way – imitating expert human researchers but at the speed of the machine.
Why the affordable AI of Perplexity breaks down obstacles to advanced technology
The implications extend beyond prices. AI company created a digital gap between well -funded companies and everyone. Small businesses, researchers and professionals who could not afford to subscribe to a thousand dollars were actually locked in the advanced AI.
Perplexity’s approach changes this calculation. The tool manages complex tasks, financial analysis and market studies for technical documentation and health care information. Users can export results as PDF or share them via the Perplexity platform, potentially replacing expensive research and specialized tools.
In -depth research is now a commodity thanks to perplexity pic.twitter.com/fk8yvptlzv
– Aravind Srinivas (@Aravsrinivas) February 14, 2025
The company plans to extend in -depth research for iOS,, AndroidAnd Mac platforms, which could accelerate adoption among users who previously considered AI tools as out of reach. This wide access can be more precious than any technical breakthrough – finally putting the advanced AI capabilities in the hands of users who need it most.
For technical decision -makers, this change requires attention. Companies that pay premium prices for AI services should examine whether these investments offer value beyond what perplexity now offers a cost fraction. The answer can reshape the way organizations tackle the expenses of the AI in 2025 and beyond.
While perplexity competitors are jostling to justify their premium price, thousands of users are already testing Deep Research’s capacities. Their verdict may have more importance than any reference: in the new reality of AI, the best technology is not the one that costs the most – it is the one that people can really use.
