RadioShackthe iconic American chain of consumer electronics stores, went bankrupt in 2017. But it was bought by El Salvador’s Unicomer Group in May 2023 and is back to CES 2025.
RadioShack was a beloved brand in the United States since 1921 and had more than 8,000 stores at its peak in 1999. Now, its new owner is promising a comeback and is showcasing 380 products this week at CES, the big tech show in Las Vegas .
RadioShack’s products span gaming, audio, tech accessories, power and batteries, cables, home and office solutions, and travel essentials. Unicomer Group, once one of RadioShack’s largest and most successful franchisees, is now the custodian of the company with a proud history. And with a strategic vision for the future, the brand is returning to its roots while embracing modern technology to meet the needs of today’s consumers.
When asked why the company acquired the brand, Rudy Siman, president of RadioShack, said in a message to GamesBeat: “We acquired the brand because after managing its operations for over eight years in America Latin and Caribbean, we now have a strong model and volume base to build on. Plus, we have a competent team that does things right. Therefore, expanding our business volume into new territories, especially in a territory as important as the United States, makes perfect sense for us.
As for the main advantage the company can offer, Siman said: “Our value proposition is focused on providing high-quality products across a wide range of categories at affordable prices. We re-launched the brand in the market, providing customers with multiple product options under a trusted and quality brand. We make these products available to consumers through various channels.
He said that in this initial phase, the company would operate stores through a third-party model. RadioShack aims to partner with retailers and companies interested in operating the stores, he said.
As an old timer, I fondly remember the Tandy TRS-80 computer, sold at RadioShack stores. It was the first computer I used as a journalist on the road. I had to use these acoustic couplers that connected the computer to a phone, and it made strange noises when it connected to the newsroom so I could archive articles.
At CES, RadioShack will showcase a selection of its flagship and most innovative products, designed to meet the needs of modern lifestyles. Highlights include gaming gear, audio technology such as vintage-inspired speakers, headphones and sound systems, tech accessories, travel gear, health and fitness products, power solutions and other essential gadgets for daily use.
“RadioShack has always been a pioneer in technology, and our return to CES marks an exciting chapter in our journey,” said Simon. “We are excited to share our latest innovations and reconnect with our customers who trust us to provide them with accessible, high-quality technology. »
As part of its re-emergence, RadioShack is committed to making technology affordable and accessible to everyone. Currently, the brand offers more than 500 products across 17 different categories and is developing a portfolio of more than 1,000 RadioShack products for the U.S. market.
Having sold more than two million units per year in several markets and planning to double its offering by the end of 2025, the brand affirms its trusted reputation in the technology industry.
The company has a booth at the Las Vegas Convention Center during CES, in South Hall 1, Booth 31118, and it’s I’m looking for resellers.
RadioShack first filed for bankruptcy in 2015, when it still had 4,300 stores. He applied again in 2017.
Unicomer Group acquired the RadioShack franchise in El Salvador in January 1998, expanding its operations to more than 25 countries in Central America, South America and the Caribbean. This successful acquisition allowed RadioShack to continue its legacy as a go-to destination for consumers.
technological needs in each country where it operates.
Today, Unicomer Group continues to expand RadioShack’s global presence and has acquired RadioShack’s assets and intellectual property in more than 70 countries, including the United States, paving the way for a national comeback for the historic brand .
