Smart owners TVs and streaming sticks running Roku OS are already subject to Video advertisements on the home screen. NOW, Roku Test what it might look like if he did things further and forced people to watch a video advertisement before going to the Roku OS home screen.
ROKU customer reports seeing video advertisements play automatically before being able to consult the operating system home screen started to appear online this week. A Reddit user, for example, poster Yesterday: “I just turned on my Roku and I had a … Announcement for a film, before arriving on the ordinary Roku reception screen.” Several apparent users reported having seen an ad for the film Moana 2. Ads have a narrow option, but some users do not seem to have seen it.
When he was contacted to comment, a Roku spokesperson shared a statement from the company who confirms that automatic reading announcements are expected behaviors but not a permanent part of Roku OS today. Instead, said Roku, he simply tried the advertising capacity.
The Roku representative said that Roku’s activities “have and will always require continuous tests and innovations in the design, navigation, content and our first -rate advertising products”, adding: “Our recent test is only the latest example, while we explore new ways of presenting brands and programming while providing a delicious and simple user experience.”
Roku did not respond to requests for comments to find out if he intends to make the permanent automatic reading advertisements on Roku OS, which devices are assigned, why Roku has decided to use automatic reading ads or customer’s backlands.
“Unacceptable”
Most of the comments that Ars Technica examined on the “test” marketing suggested that customers would get rid of their Roku device If the software continues to force them to look at an ad before accessing the content they really want to see.
A user on Roku community wrote: “I hope it was a luck. I ransacked all my Amazon boxes years ago because of these garbage. If it is launching, my Rokus will be the next one. ”
Forum users who feared that change are permanent called “unacceptable” and “intrusive” advertisements.
If Roku increases its advertisement on customer devices, from fixed images to advertisements with moving images with soundHe will test the limits of customers. Some who have tolerated a static image on a neglected part of their screen may not also be accepting more distracting announcements.
“I could accept the static announcement on the side. Forcing strong advertising is horrible,” wrote a Redder.
As a brand of budgetary streaming equipment, Roku is known to push the limits of advertisements. Roku even went so far as to ask for a patent for technology that shows Advertisements on everything you connect to your TV (Roku has never really implemented this capacity).
There are fewer smart television platforms available ads in addition to Roku. But in general, it’s okay increasingly difficult So that smart television users avoid advertisements. All manufacturers of televisions, low -budget brands has premiumare increasing dependence of advertisements And follow up As ways to strengthen income among the prices of downward equipment, sales, and innovation And increased competition.
This story originally appeared on Ars Technica.
