Group of wise games expanded his management team with the former executive director of the International Game Developers Association Foundation, Nika Nour.
Nour, who has more than a decade of experience in games and eSports and has held positions at Genvid Entertainment, Entertainment Software Association, Internet Association and more, joins Savvy Games Group, which is the national champion of Saudi Arabia for games and esports.
As a negotiator for Savvy Games Group, Nour occupies an important position, because Savvy is on a way of expansion in the game sector, including its Acquisition of $ 4.9 billion of the Mobile Gaming Manufacturer Scopely in 2023 (on the eve of its launch of Monopoly go).
As Vice-President Director and Head of International Commercial Development, Nika will contribute to Savvy’s objective of making the Kingdom of Saudi Arabia a global hub of the game.
Nour began his career in the business of the congress for the House of Representatives of the United States. As a specialist in new media, she optimized the visual media and web operations for the Chamber Committee on Energy and Trade, and has taken advantage of her technical expertise to help several congress offices.
In 2012, Nika embarked on the defense of digital, first within the Internet Association as director of communications, then as officials of public affairs for the Entertainment Software Association (ESA). It has rationalized legislative concerns concerning North American investment accelerators and directed global government strategies aimed at increasing the notoriety of the brand for PC/console and game products.
For ESA, it has also implemented a solid portfolio of technological policies encompassing crucial issues such as violence in the media, H.1.B visas, STEM education, intellectual property, etc.
Nour has continued to draw attention to industry’s DEIA efforts as an executive director of the International Game Developers Association Foundation (IGDAF), where she programmed the various game Developers Fund, a subsidy program of 500 $ 000 for global startups and scholarships, supporting more than 10 independent global companies. Startups and studios. It has tripled its income through fundraising and has created mentorship programs focused on the MENA region and skills development programs with the largest game companies in the world, from Xbox to Unity via Riot Games.
More recently, as manager of partnerships for Genvid Entertainment, known for his massively interactive streaming products as The Walking Dead: the last kilometerShe focused on the publication of Silent Hill: Ascension, DC Heroes United and Borderlands Echovision Live, winners of an Emmy Award.
It brings its expertise in the creation of ecosystems in Savvy Games Group. In order to make KSA a global game platform, Nika will be responsible for establishing strategic international partnerships and recruiting studios and gaming companies in the kingdom.
It will advise on mergers, acquisitions and strategic investments to support the growth of the Savvy ecosystem and stimulate the growth of national businesses.
Savvy, exclusive ownership of the Public Investment Fund (PIF), is the National Saudi Arabian Champion for Games and Esport, with the mission of stimulating the long -term growth and development of the game industry and ESPORT as a whole worldwide.
A key strategic objective of Savvy is to help build the national ecosystem of games and esports in Saudi Arabia, which includes the establishment and facilitation of partnerships and collaborations with international game companies to help them to better access the KSA markets and led and promote mutually beneficial cooperation.
