Chile! Southwest Airlines Social media users ruptured Tuesday, March 11 after having reduced their plaid bag policy. For 54 years, the company has enabled all passengers to fly with two bags for free. Well, the company has chosen to launch the tradition in the sidewalk! In a few weeks, free luggage will no longer be an advantage for everyone, Just for some privileged.
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Southwest reveals a new plaid bag policy
As mentioned, Southwest Airlines will soon be starting to charge customers costs to check the bags. But enter that! Last fall, company managers said that the Southwest free slat bag policy is helping him stand out from other budget airlines. In addition, Southwest has spent years and millions of advertising campaigns to promote politics. All other American airlines charge checkered baggage. But, Wall Street has long argued that Southwest left money behind.
Not in 2025, however! He will reduce the advantage of travel for most of his customers, starting with the tickets reserved on May 28 and after. Southwest said on Tuesday that it would continue to offer two free checkered bags for quick rewards and favorite customers and customers traveling on commercial prices. List A members and other selected customers will get a free verified bag. Passengers with Rapid Rewards Credit Cards will also receive a credit for a checked bag.
People who are not eligible for these categories will be billed to check the bags. When the change in policy comes into force, the airline said it would also deploy a new basic price on its cheapest tickets.
Why it happens and other changes pending
In September 2024, Southwest Airlines estimated that the bills of the bags would bring about 1.5 billion dollars per year. However, they also admitted that the reduction in policy would cost $ 1.8 billion in the lost companies of customers who have chosen to control its airlines due to its free luggage allocation.
“We have a great opportunity to meet the current and future needs of customers, to attract new customer segments that we do not compete for today and return to the profitability levels to which we and our shareholders are waiting,” CEG Bob Jordan said in a press release.
So why is it going? Southwest has had difficulties recently and is under pressure from militant investors to increase profits and income. In October, the airline reached a truce with a hedge fund Elliott Investment Management To avoid a proxy fight. However, Elliott won several seats on the board of directors of the company.
Less than a year ago, the airline based in Dallas announced that it ended another tradition. After more than 50 years, 2025 is the last year using a characteristic open system. Southwest plans to start operating flights with passengers in seats assigned next year.
Despite the change in shocking checkered bag, the Southwest stock increased more than 9% on Tuesday, According to the Associated Press. Meanwhile, the employment of the company is likely to be trendy Bass down soon. The airline announced last month that it eliminated 1,750 jobs, 15% of its business workforce. This will mark the first major dismissals in the history of the company. CEO Jordan said in February that job cuts were part of a plan aimed at reducing costs and transforming the company into a “leaner, faster and more agile organization”.
Social media is in ruins on the change of airlines
As mentioned, Southwest has yawned social media users with their new plaid bag policy. On X (formally Twitter), the reactions were spicy to say the least! Continue to scroll to see how the Internet streets react to the southwest by abandoning its most travel advantage between the company.
If Southwest Airlines had gathered a discussion group and asked them “what is the most stupid thing we could do to ruin our business”, that’s what they would have found. pic.twitter.com/skhm2sfrk3
– Doug Gladden (@dougthelawyer) March 11, 2025
There is literally no reason to fly southwest now. The bags were literally the only advantage they had https://t.co/tsr3srqnxp
– Stella brother (@maggdaddy) March 11, 2025
It was an unpleasant decision for Southwest Airlines. They could even have dropped the free bag allowance at 1. But to snatch the two free checkered bags is only greed.
– kdub 🤎 (@astoldbykrish) March 11, 2025
baby who is the southwest who tries to impress ???? No Sky Lounge, no televisions, 90% of flights have no opportunities but you think it is normal to charge bags after almost 60 years? I let you slide with this assigned seat strategy but now? Gather your shit.
– TB🤴🏾 (@tevonblair) March 11, 2025
Southwest allowing you to check for free 2 bags for free was the only thing that keeps them in business. If I have to pay for the two bags now and you cost just as much as a better airline, why would I not accomplish them instead? Their pockets are about to hurt !! It won’t last long 😂😂😂 pic.twitter.com/mwsboe9bra
– The real Destiny Marilyn (@Sweet_Novacanee) March 11, 2025
The southwest cancels free bags means that they do not know their customers. pic.twitter.com/cmcmonn0yj
– Kevín (@Kevonsage) March 11, 2025
Unless no other carrier has a non-stop flight to where I have to go, there are 0 reason to fly southwest in the future.
Delta, American, Alaska, etc. All have similar prices and are better airlines after these changes. https://t.co/vvettb4px5
– Matthew Gaylor (@matthewgaylor) March 11, 2025
“If the bags do not fly freely, I do not fly with you”
Sorry Southwest, all my golf trips will go elsewhere now. Big error you make all.@Southwestair– Chris (@ ar_aces23) March 11, 2025
That the one who decided to ruin the Southwest airlines will be immediately dismissed and has never authorized to reach the company pic.twitter.com/s9hfq7ms3i
– Dylan (@ dylanmcd8) March 11, 2025
Woah: @Southwestair will start to charge bags from May 28 🤯
I never thought of seeing this day. Select the Biz elites and passengers always get 2 free bags.
The basic economy and other more punitive changes are also coming soon.
The southwest of yesteryear is dead.
– Zach Griff (@_zachgriff) March 11, 2025
As a person who has stolen almost exclusively with Southwest Airlines in the past 10 years, I am no longer faithful. Maybe I will pilot them again safe, but I have 0 loyalty and I am not satisfied with these changes. Could even cancel their card.
– Michael Oliver (@ mikeoliver93) March 11, 2025
Southwest ruins their entire commercial model. Load for luggage and seats allocated without load ports on most planes? Pathetic.
– Tobi O. 🇳🇬📸 (@heytobs) March 11, 2025
This is how you destroy a brand @Southwestair. This is one of the main reasons why I choose to pilot this airline on American (airlines based in Dallas with the best non-slacks)
Southwest movements are incredibly disappointing for those who have been faithful to this airline https://t.co/rknwdd2c08
– Amanda Atwell (@amandamatwell) March 11, 2025
Welp, it was fun to fly to the southwest while it lasts
-. (@Storyofhalima) March 11, 2025
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The staff of Associated Press Michelle Chapman and Melissa Perez Winder contributed to this report.
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