Starbucks CEO Brian Niccol said that the company’s application must be more transparent on prices.
The CEO of Starbucks, Brian Niccol, implored employees during an internal forum to make decisions more effectively and to make possession of it, reiterating its commitment to considerably improve operations in order to attract more customers in stores.
“We are not effective on how things happen to the store, and we are not effective in making decisions, then we keep each other’s responsible for these decisions,” said Nicol at the forum. “This is why we had to make the changes we had to make.”
From Taking Starbucks Last fall, Niccol clearly indicated that the company is undergoing a turnaround, although it remains confident that it can overcome the challenges that hold it.
“We have to unravel a few things right now,” said Niccol during the forum. “But what do you know? That’s all we can unravel.”
The CEO of Starbucks, Brian Niccol, resumed the café giant last fall. (Images Robin Marchant / Getty)
The company has worked to simplify operations in order to reverse its dull sales, which included the elimination of 1,100 support partner roles and the closure of several hundred open and non -filled positions.
Starbucks cutting 30% of its “too complex” menu
Last month, when the cuts were officially announced, Niccol said they were part of an effort to eliminate “diapers and duplication” and create “more agile teams”. He also pointed out that these changes are crucial to position Starbucks for future success.
People go through a Starbucks coffee in Manhattan on January 15, 2025. (Mostafa Bassim / Anadolu via / Getty Images)
“Our intention is to operate more effectivelyIncrease responsibility, reduce complexity and stimulate better integration, “Niccol told the employees’ letter.” All in order to be more concentrated and able to generate a greater impact on our priorities. “”
Starbucks deploys changes, including free recharges; Brings the condiment bars back
Niccol, who aims to bring the business back to its coffee roots, strives to strengthen profitability and improve the work environment after the company has been faced with years of increasing pressure campaigns at national level and in consecutive decisive financial quarters as traffic has decreased. To do this, the company has deployed a plan called “Back to Starbucks”, which is a series of changes aimed at improving the customer experience in store while improving efficiency.
A barista pour steamed milk into a cup in a Starbucks cafe. (Waldo Swiegers / Bloomberg via / Getty Images)
Part of Niccol’s strategy included the separation of the collection of mobile orders from the coffee experience, the fixing of its pricing architecture and the reduction of the chain of coffee “Too complex menu.”
The company has removed more than a dozen “less popular” drinks from its menu, believing that this will help improve innovation and reduce waiting times. The goal is to reduce waiting times to four minutes.
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| Teleprinter | Security | Last | Change | Change % |
|---|---|---|---|---|
| Sbux | Starbucks Corp. | 111.69 | -0.37 |
-0.33% |
The company focused on the return of cafes to their old “Coffeehouse” aesthetics, reintroduced “personal keys” like cups and messages written in Sharpie markers. He ceased to load alternative milk and brought the condiment bar, a nod to pre-countryic times.
Starbucks has also reversed its policy at the open door and will now only allow paid customers to use the toilets and linger in its stores to reduce the crowd of people who occupy space without making purchases. A few weeks later, he started offering free charges of brewed or hot frozen coffee as well as hot or iced tea to dinner customers, to keep them in stores longer.
Niccol also said Fox Business in an exclusive interview In December, it aims to make prices on its application more transparent.
