Starbucks CEO Brian Niccol said that the company’s application must be more transparent on prices.
Starbucks offers members of its free loyalty program on Monday, the day after the Super Bowl.
Starbucks award members in the United States on Monday will be eligible for hot hot or iced coffee at any time of the day. They will be limited to a drink.
Customers who are a member of Starbucks Rewards will already have a coupon in the Starbucks application they can apply when they place a mobile order. Customers can also buy their Monday Starbucks Starbucks coupon when ordering in the store or in the driving service.
Anyone who joins the program on Monday can also exchange the coupon in store.
The company announced this decision as a way to help its customers cross the “Long Monday” after the Super Bowl. It is also considered a way to convince more consumers to join its free loyalty program, which has grown up in consecutive neighborhoods. In its January call for results, the company announced that Starbucks’ awards and expenses are rewarding the quarter in the quarters and the year to the next. It has also experienced growth among non-starbucks customers Traffic district on a quarter.
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A Barista Starbucks working in a store in January 2025. (Joshua Trujillo, Starbucks)
Traffic growth comes while the company is launching a series of new initiatives under CEO Brian Niccol, who took over in September 2024, to reverse the company’s sales crisis and return it to its traditional coffee roots .
The CEO of Starbucks says that price transparency is necessary for the mobile application
Last month, company condiments bars – which were deleted during the COVVI -19 pandemic – returned to Starbucks locations in the United States and Canada, offering customers the possibility of adding their own cremates, their milk and sweeteners.
A barista pours steamed milk in a cup of drinks in a Starbucks Corp. (Waldo Swiegers / Bloomberg via Getty Images / Getty Images)
The baristas also started to put “all the” ordered drinks “for here” in coffee cups, glasses or a personal cup of a client. The company also brought back free recharges of hot or icy coffee, or hot or icy tea for dinner customers during the same visit.
The coffee giant has also ceased to invoice customers for soy milk, oats, almond milk and coconut milk in places belonging to the company and operated in the United States and Canada .
| Teleprinter | Security | Last | Change | Change % |
|---|---|---|---|---|
| Sbux | Starbucks Corp. | 112.20 | +0.50 |
+ 0.45% |
Niccol, who had previously expressed his dissatisfaction with the complexity of the company menu, also announced last month that the company would reduce 30% of its food and drinking offers. However, the company still plans to “direct this market with revolutionary drinks and food innovation” and offers limited-term drinks for Valentine’s Day.
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Niccol previously detailed other modifications that the company is looking to make, as “entirely” the introduction of digital menu tables in stores belonging to an American company during the next year and a half to “make our offers more Easily included and to better show the additional personalization.
