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Historyan intellectual property blockchain, believes that creators, developers and artists should be able to be rewarded for what they contribute to AI. But it is not easy to trace their contributions, and Historywhich has raised $140 million to date (formerly Story Protocol), is doing something about it.
Story, the global intellectual property blockchain, announced its use of Stability AI’s cutting-edge models to usher in a new era of open source AI development, which enables contributors – creators, developers, artists – to capture the value they create by contributing to the AI ecosystem. Through the use of Stability AI technology, Story aims to address the critical challenge of properly attributing, tracking and monetizing creative work generated via AI.
The story aims to address the lack of a clear path for creators to monetize their derivative works in the open source ecosystem. Despite incredible advances in AI, the proper attribution and monetization of creators’ intellectual property has not kept pace with innovation.
“We are excited to leverage Stability AI’s models to address the most pressing challenges we face with the rapid rise of AI,” said Jason Zhao, Head of Protocol at PIP Labs, the lead initial contributor to Story, in a press release. “The combination of AI and blockchain is not only incredibly powerful, but necessary. Blockchains secure digital property rights in the age of AI-driven creative abundance. Leveraging Stability AI technology and Story technology, we show how appropriate incentive structures can ensure attribution and hold creators accountable, thereby advancing AI development.
Story and its ecosystem applications will use Stability AI’s core foundational image models to build AI applications that integrate contribution tracking across the AI development lifecycle to enable fair compensation for all creators involved in a monetized production.
Mahojin and ABLO are two Story-based AI applications that leverage Stability AI’s core models and Story’s blockchain technology. Mahojin, a search-to-generate AI remix platform, and ABLO, a collaborative AI platform that enables creators to design physical goods with top-tier brand IPs, use Stability AI models to enable users to easily bring their creative vision to life and Story technology to enable better provenance and attribution across the AI stack. These two projects present real-world use cases and illustrate how to unlock new ways for creators to protect their intellectual property and profit from their contributions in a dynamic, shared creative economy.
With this type of tracking, it means that artists and other creators will be able to get paid for their work in a fairer, faster, and simpler way. This also means that the work of these artists, creators and developers could be used more widely.
Stability AI, creator of Stable Diffusion, is used by more than five million people to generate images and media via its generative AI model. It focuses on open source models and has expanded to generating video, audio and more.
“Empowering creators is at the heart of everything we do at Stability AI. We’re excited to see our models used in Story’s blockchain technology to ensure proper attribution and reward contributors,” Scott Trowbridge, vice president of Stability AI, said in a statement. He said a decentralized model for the creator industry was going to become increasingly important.
Story said he is committed to exploring different use cases for how AI and blockchain can come together to meet the changing needs of creators and developers in the era of generative AI. For example, one area of exploration is recording training data such as an artist’s unique style or voice as an IP address with transparent terms of use on Story.
Anyone can then train and refine their own model using this IP. If a creator uses this model to generate monetized production, everyone in this creative chain wins and benefits together.
By leveraging Stability AI’s cutting-edge models, Story takes a key step toward creating a sustainable and equitable Internet in the AI era.
PIP Labs, an early core contributor to Story Network, is backed by investors including A16z crypto, Endeavor, and Polychain. PIP Labs was co-founded by a serial entrepreneur with a $440M exit and Deepmind’s youngest PM with a seasoned founding leadership team with diverse experience in consumer technology, generative AI and infrastructure Web3.
