Target faces 40-day boycott for rolling back DEI initiatives

Target would have been affected by a 40 -day boycott by certain consumers.

The Reverend based in Atlanta, Jamal Bryant, urged consumers to avoid spending money from the retailer for the entire Lent, The New York Post reported.

Lent started on Wednesday and will take place until April 17.

The 40 -day boycott is in response to a recent Target decision to reduce its diversity, equity and inclusion policies (DEI), depending on the point of sale.

Target would have been affected by a 40 -day boycott by certain consumers. (David Paul Morris / Bloomberg via Getty Images / Getty Images)

Fox Business contacted target for comment.

Target reducing Dei’s policies after Trump signs the executive decree

The retailer said at the end of January that he changed his efforts, in particular by arresting external diversity surveys and reversing his team of “suppliers ‘diversity” in “suppliers’ commitment”, Fox Business reported at the time. The company also said that it concluded its three -year Dei objectives and ending its initiatives for action and change in racial equity in 2025, as planned.

“We remain focused on the conduct of our company by creating a feeling of belonging for our team, our guests and our communities thanks to a commitment to inclusion,” said Kiera Fernandez, head of the Chief Community of Target, in a message to employees at the time. “Belonging to all is an essential part of our team and our culture, helping to fuel consumers’ relevance and commercial results.”

The 40 -day boycott is in response to a recent decision by Target to reduce its policies of diversity, equity and inclusion (DEI). (Sarah Silbiger / Bloomberg via Getty Images / Getty Images)

Bryant said in an interview with cnn That members of the black community “spend more than $ 12 million a day, and we would therefore expect loyalty, decency and camaraderie” of the retailer.

He said he “asked people to get rid of Target because they turned their backs on our community,” said the point of sale.

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This decision would have aroused concerns among some owners of minority companies.

Beautiful Curly told me on social networks that “they will cancel us with their shelves and make us buy the products they have already bought from us” if consumers do not buy its dolls from Target, saying that “having your dolls in mass retail stores gives you another type of visibility to millions and really helps us to develop”, according to the New York Post.

The CEO of Lip Bar, Melissa Butler, also said that she did not want these minority companies to suffer or be negatively impacted “by a boycott, reported CNN.

The “Target Fast” movement said on its website that it wanted target shareholders to unload their assets in the retailer as part of the boycott.

It also plans to collect data on how the boycott affects the target once it ends to try to show the managers of the retailer, according to the website.

The “Target Fast” movement said on its website that it wanted target shareholders to unload their assets in the retailer as part of the boycott. (Victor J. Blue / Bloomberg via Getty Images / Getty Images)

Target generated Nearly $ 106.6 billion in net sales In 2024, down 0.8% compared to the $ 107.4 billion he marked the previous year, the company reported on Tuesday. Its annual net profit, on the other hand, reduced by 1.1% to $ 4.09 billion.

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Wednesday afternoon, Target’s market capitalization oscillated approximately $ 53.35 billion.

McDonald’s, Amazon, Harley-Davidson, Lowe’s, Tractor Supply Company and Walmart are among the Some companies This has changed their dei policies or brought them back in the past year.

Daniella Genovese has contributed to this report.