‘The Brutalist’ Sparks Controversy Amid Oscar Buzz

While “the brutalist” is preparing for a big evening at 2025 Academy With 10 nominations, the success of the film was overshadowed by the controversy.

Director Brady Corbet recently revealed that AI had played a role in the film’s post-production process, triggering debates on the ethics of artificial intelligence in cinema. AI technology in the film is not new. Films like “here”, with Tom Hanks And Robin Wrightalso used ai. However, “The Brutalist” has become a flash point for the discussion.

The backlash raises questions about the fact that AI improves creativity or undermines the artistic talent of human filmmakers.

Blaine Brown, vice-president of innovation at Diversified, believes that AI transforms industry but highlights the importance of human expertise.

“We are starting to see Genai reshape the way people approach content creation, making high quality production accessible to more creators,” said Brown Breath. “What required a complete crew and extensive and costly resources can now be carried out with tools integrated into everyday software. Hollywood and the main technological companies already adopting these innovations, we are witnessing a production of production accessible to creators and businesses of all sizes.”

Despite this progress, AI remains a polarizing subject in the world of cinema. Many criticisms fear that its growing use can decrease authenticity and replace traditional crafts. “The subject of the role of AI in creative work becomes more and more polarizing,” he continued.

However, Brown points out that “technological changes have always caused controversy”.

“For example, ‘Tron’ in 1982 was disqualified by an academy prize for special effects because the academy considered the” cheating of computer-generated images “, he said Breath. “Over time, however, CGI has become a standard practice. For many, the use of AI raises concerns about authenticity and if Genai can reproduce the human touch.”

Unlike “here”, where AI was used mainly for the degradation of actors “, the brutalist” exploited the AI ​​for the cloning of the voice to refine the Hungarian accents of its actors. The tool allowed the performers to maintain their natural performance while ensuring linguistic precision.

“This same technology has an immense potential for improving foreign films, which makes them more natural and accessible to the global public,” added Brown.

On the other hand, “here” has used visual effects based on AI, in particular for the deraction of its tracks. Instead of a traditional CGI, the production team has formed AI models using images of different eras of the actors’ career, marking a change towards realism generated by AI in cinematographic narration.

Critics argue that AI could compromise human art behind cinema, replacing elements of organic creativity by an efficiency generated by the machine. But Brown pushes this concern, explaining that AI has been a silent force in cinema for years.

“AI Critics today in cinema often neglect the functioning of industry,” he noted. “AI has been integrated into cinema for years, food tools such as motion capture, crowd simulation and detention technology. Tools like AI, practical effects and CGI are simply immersive narration instruments, not shortcuts towards creativity.”

Brown believes that a large part of the discomfort surrounding AI comes from misunderstandings on its function rather than a real threat to artistic integrity.

“Cinema has never been to simply press the buttons; it is a deeply collaborative process,” he continues. “Art is intrinsically subjective and flourishes by human entry. AI does not replace creativity; it improves and supports it.”

The industry remains divided on the role of AI in cinematographic narration. Some consider it an exciting innovation, while others fear that it disrupts traditional practices.

“I believe that the film industry considers AI as an opportunity that changes the situation and a disruptive threat,” said Brown Breath. “While the strongest voices tend to emphasize the risks, my personal conviction is that most of the professionals see it as a powerful tool for innovation, but it must be managed in a responsible manner.”

For the future, Brown predicts that AI will continue to reshape the production of films, opening doors for new creative possibilities.

“With Hollywood and the main technological companies already adopting these innovations, we are witnessing a transformation of production accessible to creators and businesses of all sizes,” he said.

Brown’s personal experience with AI solidifies its conviction that the adoption of new technologies is essential to stay in advance.

“I started creating generative images three years ago and I went to a generative video about two years ago,” he shared. “In 2023, I participated in a short film competition of the AI ​​where every aspect of the film was to be completed within 48 hours. With more than 3,000 admissions, I was honored to be a finalist – something that would have been impossible a year earlier.”

As technology evolves quickly, Brown considers the integration of AI as inevitable.

“The rhythm of the progress of these tools is exponential, which makes their integration into creative work flows not only transformative but inevitable,” he concluded. “Those who adopt AI will benefit from important advantages compared to those who resist it, and this applies far beyond the film industry.”