Good morning! The testimonies begin in the test of sexual trafficking of Diddy, the brand of disinfectant for the Touchland hands to acquire, and Fortune“S Nina Ajemian reports from the initial presentation of Nbcuniversal – where leaders promise a larger and better studio than ever.
– From the start and staff. Between Seth MacFarlane dissiving competing streaming services in a sumptuous musical issue and Snoop Dogg Rapping “Drop It Like It’s Hot”, Nbcuniversal painted an unforgettable year to come for the Legacy studio during its annual presentation Upfront yesterday at Radio City Music Hall.
Donna Langley, president of Nbcuniversal Entertainment and Studios, is the only woman to lead an inherited Hollywood studio. She made the ground that the best days of nbcuniversal were ahead – as she approaches her 100th anniversary in 2026. Nbcuniversal won $ 3.76 billion at the world box office last year. “At a time when attention is drawn to several directions, our ability to collaborate through the company and to work together towards a common goal is our superpower,” said Langley. “And it starts with our strategy first frankly, investing in lasting stories and brands that inspire fans everywhere in several ways.”
At the beginning, the longtime talent of the NBC, Tina Fey and Amy Poehler, announced a special television celebrating the centenary of the network. NBCU has shown new television shows, such as All his fault With Sarah Snook and Dakota Fanning and The ‘Burbs With Keke Palmer. Wicked Director Jon M. Chu detected the trailer for the long-awaited Bad: for goodWith the first episode which brought in $ 754 million in bins offices since its opening in November 2024. More, he announced that Cynthia Erivo and Ariana Grande will interpret the songs of the musical in a live television special in November, which will be broadcast on NBC and Stream on Peacock.
Despite the imminent spin -off of cable assets of the media company – which will form a new company called the slope (and will give Langley even more responsibility) – NBCU always sells its entire portfolio to advertisers. Before the presentation, I spoke with Alison Levin, president of advertising and partnerships, the way she thought of advertising at the NBCU.
Levin joined the company in 2023, after being vice-president of global advertising revenues at the TV streaming company Roku. Now at the NBCU, it oversees agency partnerships, the diversification of customers and “verticalization” or the concentration of marketing on a specific industry. Part of his work is to translate this business for consumers. “Consumers have a relationship with IP, not a delivery mechanism. You wake up, and you think of this funny clip that you looked at SnlBut you are not like, “did I look at it on linear or have I looked at it on Peacock?” “She said.
Levin also thinks of live sports and how to maximize their advertising potential. Nbcuniversal used programmatic advertising for the first time at last year’s Olympic Games, which was a “test experience” for future live events, she said. From 2026, the NBA games arrived in NBC and Peacock, with Michael Jordan joining as a special contributor on the coverage. Langley told advertisers yesterday that NBA games “would create a halo effect around the entire entertainment calendar”.
Beyond the content slate, the calendar of events will hold Nbcuniversal and its occupied advertising team next year. Sunday evening football goes directly to Bravocon (the annual festival for Real housewives Fans), followed by the Rockefeller Tree Lighting, the 2026 winter Olympic Games in Milan, the Super Bowl, the NBA All-Star and the World Cup.
“This is an incredible opportunity for advertisers to tell their stories about the biggest stage that there has ever been,” explains Levin.
Nina Ajemian
Nina.Ajemian@ Fortune.com
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