Glow Glossary, a wellness brand specializing in Matcha products, has made an argument on Shark Tank India in search of RS 60 Lakh for 4% equity, evaluating the company at Rs 15 Core. However, the founders, Pratishtha and Kavya, left without investment while the Sharks found their business lacking clarity and structure.
During the field, the founder of Shaadi.com and Shark Anupam Mittal even gave a frank criticism of entrepreneurs, in particular on the lack of knowledge and commercial confidence of Pratishtha. Expressing his opinions frankly, he said: “I wish you a lot of struggle”, stressing that the difficulties are crucial for growth and learning in the entrepreneurial course.
Mittal’s comment occurred after him and other sharks have raised concerns about the scalability of the Glow glossary and the limited experience in the founding industry. The brand, which supplies by its Japan Matcha, aimed at a turnover of 1.5 RS crore in its first year with a 45%profit margin. However, investors were not convinced by ambitious projections, citing a lack of concrete financial strategy.
Another major concern was the history of Pratishtha. While she said that her love for Matcha developed during her six -year stay in New York, she admitted that she had never visited Japan, where Matcha comes. Kunal Bahl questioned: “So how do you get the powder?” To which Kavya explained that a Japanese friend manages the supply chain. Bahl recognized the quality of their matcha but criticized their other products as “ordinary”.
Mittal was not the only one to express skepticism. Vineeta Singh recognized the financial figures but judged the company “not investable at this stage”, citing the need for a clearer strategy.
Mittal also pressed Pratishtha on his work experience, asking: “Have you ever had a job? His negative response prompted his sharp remark: “I thought.”
The founders envisaged Glow Glossary as an RS 300 driving company with customers like Fig in Delhi and Soho House in Mumbai. However, the absence of a refined business plan and industry experience has dissuaded investors from supporting the company.
