The Super Bowl weekend is there with the Eagles of Philadelphia who will face the Chiefs of Kansas City in New Orleans on Sunday evening. While many people connect to the Super Bowl for real football, others do it for the performance of half-time, and some connect just for advertisements.
This year’s listing list includes many names that we expect to see at Super Bowl, beer companies like Budweiser and Coors in savory snack companies like Doritos. We will also see a few announcements of a handful of startups.
It may seem strange for a startup, in particular one with limited investors of cash flow and venture capital, to spend the millions necessary to enter an advertising location To the big game. But sometimes the marketing strategy can bear fruit.
Bernard Schmitt, professor at Columbia Business School focused on marketing, said Techcrunch before last year’s Super Bowl That even if the Super Bowl is a general public to who head, it is often too wide to be an effective approach for many companies. But he added that it allowed a startup to have their prowess displayed, which can help them stand out.
“This gives you boastful rights,” said Schmitt at the time. “Now I can say:” Oh, we had an announcement on the Super Bowl. It modifies the image. It seems that you are a major actor, a serious player. »»
Here are the startups that broadcast advertisements during this year’s game:
Ramp
Philadelphia Eagles’s ball carrier, Saquon Barkley, has become an investor in the Fintech startup RampHe is also the star of the company First advertising of the Super Bowl. The 15 seconds announcement – which presents Barkley buried in a mountain of expenditure reports – was designed, shot down and finished in seven days, said the co -founder and CEO of Ramp, Eric Glyman.
OPENAI
Openai should start its first television announcement According to this year’s Wall Street Journal, which cited initiate sources. Although the details on what this announcement will look like is thin, this decision is not very surprising because the battle for the domination of AI continues to warm up. Openai anthropic rival published an announcement of five seconds last year which has just said “Claude is AI for all of us. Anthropic, “ But he chose to sit this year.
Hims and his own
The Hims Télésanté company and its first announces its first announcement of the Super Bowl, and it is attract a lot of attention. The 60 -second announcement, which criticizes manufacturers of approved weight loss drugs, has been described as “provocative”. We should note that the company sells its own coverage versions of some of the most popular weight loss drugs and is the subject of an FDA survey for “deceived patients”.
Poppi
The prebiotic soda brand Poppi broadcasts its second advertisement of the Super Bowl. Entitled “Soda Thinats”, this year’s announcement “explores the guilt that people face by considering drinking a soda”, according to Adweek. The creators Alix Earle, Jake Shane and Rob Rausch of Love Island USA are the stars of the ad.
Global papaya
Papaya Global, a global labor platform for the workforce which has raised more than $ 440 million in venture capital, will be back for its second Super Bowl. The first advertising of the Super Bowl of the startup took place in 2024 and collected 114 million views, tripling traffic to the company’s website, according to a press release. This year, the announcement of the company focuses on the complexity of a world pay.
